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Textile Print Design Portfolio

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Varsha Sekhani
Varsha Sekhani

creating prints using an inspiration, color story, making fashion boards and leading to a final design for a print portfolio project.

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THE PORTFOLIO VARSHA SEKHANI
AN INTERNSHIP PROJECT REPORT A STUDY ON MARKEY SURVEY AND DESIGN PROCESS AT MAX FASHIONS FASHION INTEGRATION FOR TEXTILES NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BANGALORE 2018-19 SUBMITTED BY: VARSHA SEKHANI
Textile Print Design Portfolio
I, Varsha Sekhani of Textile Department, National Institute of Fashion Technology, Bengaluru, would like to express my gratitutde to everyone who has mentored me through this Internship Project. I express my heartfelt gratitude to the entire Ethnic Wear-Basic design team for their undue guidance and support throughout to complete the project successfully. I would like to thank the centre coordinate Ms.Monica A.N along with other department faculties for their feedback, timely guidance and support. Lastly, I wish to thank my family and friends for their constant cooperation and being the pillars of support throughout the duration of this project. Acknowledgement
Max is the largest value fashion brand in the Middle East, North Africa and India. Launched in the UAE in May 2004. Max was established in India in 2006, opening its first store in Indore, currently in over 60 cities, boasting a loyal customer base of over 5.5 million. Over the past 13 years, the brand has grown to become one of the largest value fashion brand in the region. It currently has around 450 stores across 16 countries. The business model includes a very strong in-house private label working with an in-house team of designers. Shoppers enjoy great prices on an excellent range of over 3,000 styles. Max is a family store which targets everyone from kids to students even home-makers and working professionals where fashionable apparels are available at affordable prices.s The brands Vision is to be among the top three retail players in three of the fastest growing retail markets in the world The brands Mission is to carefully listen, constantly adapt and always deliver. Company Profile
The Basic Ethnic Wear Division in Max contains of a category on which a range of kurtas was to be designed keeping the factors in mind like costing, price points, current trends, target market as well as the brief of the category. ? ? Traditional ? Core Medium Kurta (CMK) ? Embroidery/AOE, Prints/AOP, Panel prints An approach to maintain the Indian aesthetics by exploring the traditional elements in a contemporary manner and design a range of kurtas for the season of Summer 2020. Captivating the traditional motifs and transforming them into topical styles in vogue. Presenting a range of colours, accentuating prints, customary embroideries speculating the essence of the Basic Ethnic Wear category. Project Brief
eometricG forms in perfect shapes and patterns that form the fundamental for life and universe. The Inspiration
Sky Blue | PLAYFUL PANTONE 12-5409 RCX Mauve | MODERN PANTONE 14-3207 TCX Lime | REFRESHING PANTONE 13-0645 TCX Grey | IMAGINATIVE PANTONE 15-0523 TCX Violet | SOPHISTICATED PANTONE 17-3313 TCX Summer 2020 The Palette
The Market Age group ~ 20-50 ender ~ FemaleG Season ~ Summer 2020 Income group ~ 25,000 pm Social status ~ Middle class Personality ~ Playful, sober, sophisticated, simplicity
The Motif Development
The Colour Ways
The Print Variations
The Colour Ways
Keyhole 2"neck drop with a wooden button Center V Slit of 2" Self fold at neck, 5" neck drop 3/4th sleeve length Straight hem Full length 42" The Silhouette Back Front
Back Front The Final Design
The Design Project a very essential part of the course as we learn the pros and cons of working in the industry. The market survey leads us to understanding the different types of markets, target groups, consumer behaviour and choices of different sections of the society. Perhaps, there are various challenges and difficulties which we learnt how to overcome with time and experience. The knowledge imparted during this course would be incomplete without this project. The industry experience allowed me to experience the difference between a hypothetical project in a controlled classroom environment and a project underway for the collection under a brand. Conclusion

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Textile Print Design Portfolio

  • 2. AN INTERNSHIP PROJECT REPORT A STUDY ON MARKEY SURVEY AND DESIGN PROCESS AT MAX FASHIONS FASHION INTEGRATION FOR TEXTILES NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BANGALORE 2018-19 SUBMITTED BY: VARSHA SEKHANI
  • 4. I, Varsha Sekhani of Textile Department, National Institute of Fashion Technology, Bengaluru, would like to express my gratitutde to everyone who has mentored me through this Internship Project. I express my heartfelt gratitude to the entire Ethnic Wear-Basic design team for their undue guidance and support throughout to complete the project successfully. I would like to thank the centre coordinate Ms.Monica A.N along with other department faculties for their feedback, timely guidance and support. Lastly, I wish to thank my family and friends for their constant cooperation and being the pillars of support throughout the duration of this project. Acknowledgement
  • 5. Max is the largest value fashion brand in the Middle East, North Africa and India. Launched in the UAE in May 2004. Max was established in India in 2006, opening its first store in Indore, currently in over 60 cities, boasting a loyal customer base of over 5.5 million. Over the past 13 years, the brand has grown to become one of the largest value fashion brand in the region. It currently has around 450 stores across 16 countries. The business model includes a very strong in-house private label working with an in-house team of designers. Shoppers enjoy great prices on an excellent range of over 3,000 styles. Max is a family store which targets everyone from kids to students even home-makers and working professionals where fashionable apparels are available at affordable prices.s The brands Vision is to be among the top three retail players in three of the fastest growing retail markets in the world The brands Mission is to carefully listen, constantly adapt and always deliver. Company Profile
  • 6. The Basic Ethnic Wear Division in Max contains of a category on which a range of kurtas was to be designed keeping the factors in mind like costing, price points, current trends, target market as well as the brief of the category. ? ? Traditional ? Core Medium Kurta (CMK) ? Embroidery/AOE, Prints/AOP, Panel prints An approach to maintain the Indian aesthetics by exploring the traditional elements in a contemporary manner and design a range of kurtas for the season of Summer 2020. Captivating the traditional motifs and transforming them into topical styles in vogue. Presenting a range of colours, accentuating prints, customary embroideries speculating the essence of the Basic Ethnic Wear category. Project Brief
  • 7. eometricG forms in perfect shapes and patterns that form the fundamental for life and universe. The Inspiration
  • 8. Sky Blue | PLAYFUL PANTONE 12-5409 RCX Mauve | MODERN PANTONE 14-3207 TCX Lime | REFRESHING PANTONE 13-0645 TCX Grey | IMAGINATIVE PANTONE 15-0523 TCX Violet | SOPHISTICATED PANTONE 17-3313 TCX Summer 2020 The Palette
  • 9. The Market Age group ~ 20-50 ender ~ FemaleG Season ~ Summer 2020 Income group ~ 25,000 pm Social status ~ Middle class Personality ~ Playful, sober, sophisticated, simplicity
  • 14. Keyhole 2"neck drop with a wooden button Center V Slit of 2" Self fold at neck, 5" neck drop 3/4th sleeve length Straight hem Full length 42" The Silhouette Back Front
  • 16. The Design Project a very essential part of the course as we learn the pros and cons of working in the industry. The market survey leads us to understanding the different types of markets, target groups, consumer behaviour and choices of different sections of the society. Perhaps, there are various challenges and difficulties which we learnt how to overcome with time and experience. The knowledge imparted during this course would be incomplete without this project. The industry experience allowed me to experience the difference between a hypothetical project in a controlled classroom environment and a project underway for the collection under a brand. Conclusion