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Race Affects Attitudes
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With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
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http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
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This presentation was uploaded with the author’s consent.
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· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
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How Race, Age and Gender Shape Attitudes Towards Mental Health
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To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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PEPSICO Presentation to CAGNY Conference Feb 2024
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Content Methodology: A Best Practices Report (Webinar)
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The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
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It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
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With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Συνεντεύξεις
- 1. ΣΥΝΕΝΤΕΥөΗ
- 2. 1θ ΣΥΝΕΝΤΕΥөΗ «Οι τρόποι επικοινωνίασ από παλιά ιταν λίγοι και δφςκολοι. Από τθ δεκαετία του ’70 και μετά, οι άνκρωποι για να επικοινωνιςουν είχαν τουσ εξισ τρόπουσ: 1)το τθλζφωνο 2)το γράμμα και 3)το τθλεγράφθμα. Συχνά όμωσ, θ επικοινωνία γινόταν απευκείασ ςε προςωπικό επίπεδο.»
- 3. • «Στα χωριά, θ επικοινωνία ιταν εφκολθ, γιατί οι αποςτάςεισ ιταν μικρζσ και οι ςχζςεισ των ανκρϊπων πιο ηεςτζσ. Πταν κάποιοσ ιταν μακριά και ζπρεπε να επικοινωνιςεισ μαηί του, τον ζπαιρνεσ τθλζφωνο(αν και ςτθν αρχι τα περιςςότερα ςπίτια δεν είχαν τθλζφωνο) ι με γράμματα (όπου ςυνικωσ αργοφςε θ επικοινωνία)».
- 4. «Υπάρχουν δφο απόψεισ για τθ χριςθ του Internet για επικοινωνία Η μια λζει ότι: Η επικοινωνία μζςω του Internet καταλιγει ςυνικωσ ςε αποξζνωςθ των ατόμων αυτϊν που επικοινωνοφν μαηί μζςω του Internet. H άλλθ λζει ότι: Η επικοινωνία μζςω του Internet μπορεί να βοθκιςει ανκρϊπουσ που κζλουν να επικοινωνιςουν, ενϊ τα ζξοδα επικοινωνίασ κα είναι πάρα πολλά»
- 5. 2θ ΣΥΝΕΝΤΕΥөΗ «μακθτι-μθτζρασ» Μθτζρα, ποιοφσ τρόπουσ επικοινωνίασ είχατε ςτθ δικι ςασ γενιά; Μμμμμ…. Είχαμε το τθλζφωνο, το τθλεγράφθμα και το γράμμα
- 6. Ήταν εφκολθ ι δφςκολθ θ επικοινωνία ςτθν εποχι ςασ; Η επικοινωνία μασ ιταν πολφ δφςκολθ και πολλζσ φορζσ δεν μποροφςαμε να μιλιςουμε με ανκρϊπουσ από άλλεσ χϊρεσ.
- 7. Ροια νζα μζςα επικοινωνίασ χρθςιμοποιείτε αυτιν τθν εποχι; Το τθλζφωνο και το διαδίκτυο
- 8. Τι πιςτεφεισ για το Διαδίκτυο ςε ςχζςθ με τουσ παραδοςιακοφσ τρόπουσ επικοινωνίασ; Ριςτεφω ότι είναι ζνασ πολφ γριγοροσ και οικονομικόσ τρόποσ τθλεπικοινωνίασ. Μπορείσ μζςα ςε λίγα λεπτά να επικοινωνιςεισ άμεςα με κάποιον που μζνει ςτθν άλλθ άκρθ του κόςμου. Θεωρϊ ότι είναι ζνα χριςιμο εργαλείο για μικροφσ και μεγάλουσ.
- 9. 3η ΣΥΝΕΝΤΕΥөΗ «μακιτριασ–μθτζρασ» Ροιουσ τρόπουσ επικοινωνίασ είχατε ςτθ δικι ςασ γενιά; Στθ δικι μου γενιά, για να επικοινωνιςουμε με κάποιον που ζμενε μακριά του ςτζλναμε γράμματα ι πθγαίναμε ςτον ΟΤΕ , όπου ςυνδεόμαςταν τθλεφωνικά με όποιον κζλαμε να μιλιςουμε.
- 10. Ήταν εφκολθ ι δφςκολθ θ επικοινωνία και γιατί; Ήταν αρκετά δφςκολθ διότι ςτον ΟΤΕ περιμζναμε πολλι ϊρα μζχρι να ζρκει θ ςειρά μασ για να ςυνδεκοφμε και τα γράμματα ζφταναν πολφ αργά ςτουσ άλλουσ.
- 11. Χρθςιμοποιείσ ςιμερα κάποια νζα μζςα επικοινωνίασ; . Και βζβαια ναι. Τϊρα πια με τα κινθτά τθλζφωνα μποροφμε να μιλάμε με όποιον κζλουμε εφκολα, γριγορα και με ελάχιςτο κόςτοσ
- 12. Άρα ςε διευκολφνει θ χριςθ των νζων μζςων; Ναι. Ράρα πολφ. Με τα κινθτά μπορϊ να μακαίνω τα νζα των άλλων γριγορα. Να επικοινωνϊ με τα παιδιά ι το ςφηυγό μου για να ξζρω ποφ είναι και να μθν ανθςυχϊ. Με το κινθτό μπορϊ να τθλεφωνιςω ςε μια ϊρα ανάγκθσ ι αν χρειαςτϊ βοικεια.
- 13. Ροια είναι θ γνϊμθ ςου για τθ χριςθ του διαδικτφου ςιμερα; Το διαδίκτυο ζχει κετικζσ και αρνθτικζσ επιδράςεισ. Μερικζσ από τισ κετικζσ είναι ότι ζχει διευκολυνκεί θ επικοινωνία και θ ενθμζρωςθ αλλά τα προβλιματα που ζχουν δθμιουργθκεί είναι πολλά. Για παράδειγμα κάποια παιδιά είναι εξαρτθμζνα από το διαδίκτυο και χάνουν κάκε επαφι με τον «αλθκινό» κόςμο. Γι’ αυτό κι εγϊ και τα παιδιά μου ζχουμε ζνα ςυγκεκριμζνο ωράριο που χρθςιμοποιοφμε το διαδίκτυο.
- 14. 4Η ΣΥΝΕΝΤΕΥөΗ «μακιτριασ - γιαγιάσ» Ροιουσ τρόπουσ επικοινωνίασ είχατε ςτθ δικι ςασ γενιά γιαγιά; Αλλθλογραφοφςαμε με τα γράμματα. Τα ςτζλναμε ςτο ταχυδρομείο. Αυτό το κάναμε μζχρι το 1961.
- 15. Ήταν εφκολθ ι δφςκολθ θ επικοινωνία ςτθν εποχι ςασ; Ήταν δφςκολθ γιατί όταν ςτζλναμε τα γράμματα παίρναμε απάντθςθ ςε 1 μινα ι ακόμα και ςε 22 μζρεσ.
- 16. Χρθςιμοποιείσ ςιμερα κάποια νζα μζςα επικοινωνίασ; Ναι. Μόνο το τθλζφωνο.
- 17. Σε διευκολφνει θ χριςθ των νζων μζςων; Βζβαια. Με διευκολφνει πάρα πολφ. Είναι πολφ ευχάριςτο, γιατί μπορϊ να μιλάω με τουσ δικοφσ μου, όποια ϊρα κζλω.
- 18. Ροια είναι θ γνϊμθ ςου για τθ χριςθ του Διαδικτφου ςιμερα; Είναι πολφ καλό για εςάσ που είςτε νζοι. Είναι πολφ καλι θ τεχνολογία. Σασ διευκολφνει να βρείτε ό,τι κζλετε.
- 19. ΡΟΓΑΜΜΑ ΑΓΩΓΗΣ ΥΓΕΙΑΣ «Αςφάλεια ςτο Διαδίκτυο» ΟΜΑΔΑ ΑΓΩΓΗΣ ΥΓΕΙΑΣ 1ΟΥ ΓΥΜΝΑΣΙΟΥ ΡΑΤΩΝ Υπεφκυνθ Κακθγιτρια: Γκόβα Βαςιλικι, ΡΕ15 (Οικιακισ Οικονομίασ) Σχολικό ζτοσ 2011-’12