Expertise entails areas like Market Orientation, Political Marketing, Business Models, Marketing Research & Strategic Management and research interest includes critical perspective on application of marketing theory like value creation through innovative and contemporary media.
Presently serving as Professor & Additional Dean in School of Business, LPU. In academic career spanning over 15 years, he has served at HP University, Shimla as UGC- Junior Research Fellow and at Apeejay Institute of Management as Sr. Lecturer.
He has received Junior Research Fellowship of Rs. 1.80 Lakh from University Grant Commission (UGC) and is recipient of 2nd prize in National level Marketing Case Competi...
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