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Elt 25th november

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The document provides guidance for analyzing advertisements using the PILOC framework and addressing representation. It instructs the user to examine the product, intended audience, images including models and settings, lettering style and language, organizational layout, and adherence to advertising codes and conventions. It then lists questions to consider about representation, including who or what is represented, their depicted activities and purpose, and the framing and surroundings.

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Use PILOC to analyse the advert in your groups¡­ ? Product ? Who is the audience? (Age, income, etc.) What does the packaging suggest? What is the purpose (Maslow)? ? Image ? Model: age, hair/make-up, costume; props; background/setting; colour-scheme; lighting; shot ¨C composition, framing, etc. ? Lettering ? Font style and colour; language used. ? Organisation ? How is the layout organised? ? Codes & Conventions ? How does it follow the codes and conventions of advertising?
Representation Answer the following questions for the advert: ? Who or what is being represented? Who is the preferred audience for this representation? ? What are they doing? Is their activity presented as typical, or atypical (stereotypical, or does it challenge the stereotype)? Are they conforming to genre expectations or other conventions? ? Why are they present? What purpose do they serve? What are they communicating by their presence? What's the preferred reading? ? Where are they? How are they framed? Are they represented as natural or artificial? What surrounds them? What is in the foreground and what is in the background?

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Elt 25th november

  • 1. Use PILOC to analyse the advert in your groups¡­ ? Product ? Who is the audience? (Age, income, etc.) What does the packaging suggest? What is the purpose (Maslow)? ? Image ? Model: age, hair/make-up, costume; props; background/setting; colour-scheme; lighting; shot ¨C composition, framing, etc. ? Lettering ? Font style and colour; language used. ? Organisation ? How is the layout organised? ? Codes & Conventions ? How does it follow the codes and conventions of advertising?
  • 2. Representation Answer the following questions for the advert: ? Who or what is being represented? Who is the preferred audience for this representation? ? What are they doing? Is their activity presented as typical, or atypical (stereotypical, or does it challenge the stereotype)? Are they conforming to genre expectations or other conventions? ? Why are they present? What purpose do they serve? What are they communicating by their presence? What's the preferred reading? ? Where are they? How are they framed? Are they represented as natural or artificial? What surrounds them? What is in the foreground and what is in the background?