際際滷

際際滷Share a Scribd company logo
Idea by :
Vibhor Agarwal
Udit Sharma
Keshav Trivedi
MBA II Semester
Executive Summary
The Platform
Rampur Garden, Bareilly
Feel the Game
Business Concept
OUR Business idea is to start A Caf辿 cum Gaming zone in Rampur
Garden, first of its kind in Bareilly to attract youth, adult, Family and
game lovers.
House Caf辿: A State of the art interior to rejuvenate people and to make
them feel like home.
Game zone: It will provide an Electrifying and a never-before real
gaming experience for people who loves to play games.
Small Screens are boring
Need something lively?
Management Team
Vibhor Agarwal
(Finance Manager)
Keshav Trivedi
(Marketing and
Sales)
Udit Sharma
(Operation and
Resource head)
Business Model
Environment  Micro and Macro
Micro
Competitors
Customers
Suppliers
Macro
Government
Socio Culture
Political
Technological
Product and Technology  DATA IS THE NEW OIL
Gaming Zone
PlayStation4
PlayStation3
THE TABLES
Pool
Snooker
Football Soccer
Air HockeyProjector Screens
Login Unique Id For Gamers..
Financials
Investors Amount (Rs)
Vibhor 300000
Keshav 300000
Udit 300000
Capital Investment(one time) Amount (Rs)
Machinery & Equipment 281050
Furniture & Fixtures 260500
Office Equipment 45660
Total 587210
Description Quantity Cost Total Amount
Ps4 1 26500 26500
Ps3 2 12000 24000
Billiards 2 35000 70000
Snooker 2 110000 110000
Football Soccer 2 10000 20000
Air Hockey 1 20000 20000
Headphone 10 550 5550
TV (club) 1 25000 25000
Total 281050
Machinery & Equipment
Description Quantity Cost Total Amount
Telephone 2 600 1200
TV (for cameras) 1 15000 15000
Computer 1 30000 30000
Total 36200
Description Quantity Cost Total Amount
Bean Bag 10 350 3500
Camera set 4 25000 25000
AC 2 21000 42000
Gen set 1 110000 110000
Furniture ----- 80000 80000
Total 260500
Office Equipments
Furniture & Fixture
Expense Amount/month
Rent 10000
Electricity 18000
Internet/Telephone 2500
Advertising/Marketing 15000
Staff Salary 40000
Misc. 3000
Total 88500
Operating Expenses
Salary Amount
Keshav 25000
Vibhor 28000
Udit 25000
Total 78500
Capital
One time Investment
Monthly Expenditure
Revenue
Break Even
Layout- Ground Floor
Layout- First Floor
Marketing And Sales
Consumer Profile
Youth
Adults
Family
Professionals
MIG
HIG
Get Alive
 Product and Services
- Cafe
- The Tables
- Play Stations
 Price
-Combo offers
-
 Place
- Heart of the city
 Promotion
- Advertising
- Vouchers
- Discount
- Goodies
The 4 Ps
Membership (Rs.)
Prime 1999
Gold 2499
Diamond 3499
Advertising
Teaser
Billboards
Pamphlets
Events
- College
- Malls
Half
Hour  Rs.50
Full
Hour  Rs.90
Half
Hour  Rs.70
Full
hour  Rs.120
Half
Hour  Rs.30
Full
Hour  Rs.50
Half
Hour  Rs.30
Full
hour  Rs.50
Half
Hour  Rs.30
Full
Hour  Rs.50
Strategies and Implementation - Pricing
1 hr
(PS)
Chips Samosa
Cold
Drink can
Rs.99
1 hr
(PS)
Burger
Small
Pizza
Cold
Drink
can
Rs.199
1 hr
(PS)
2
burgers
Pizza
Cold
Drink 600
ml
Rs.499 For Family
Per Person
PlayStation
Per Person
Value Proposition
Wednesday only open for Women's
Events
Parties
Game Zone
Thank You

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