Commercial and Marketing professional with more than 17 years of experience. With demonstrated leadership and strategic skills. Recognized as professional always looking for a new problem to solve and known for successfully leading campaigns in the spirits and consumer goods industries. Fully committed with the company’s values and vision.
I have worked for local and global firms, defining marketing and commercial strategies, brand positioning and architecture, PR plans, innovation, A&P budget managing and control, P&L control, digital marketing strategies, price strategy, sales forecast, consumer insights and market research.