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marketing retail management consumer behaviour retail marketing rural marketing research consumer international business marketing and advertising market research advertising product international trade services retail rural market customer relationship management international research types sales promotion pricing international distribution channel service marketing customer service international orientation international marketing foreign retailers international pricing rural vs urban marketing global business research in business sampling sampling technique promotion service delivery location analysis store choice advertisement sample business research marketing mix crm management information system global trade management balance of payment outdoor advertising export agent pricing methods physical environment customer experience perception export import service design new service development place physical distribution price publicity product management new product development service pricing channel partners social media marketing market research reports international business environment global business environment balance of trade store retailing retail strategy sales forecasting rural branding ignou foreign market selection international market selection bba mba labeling production internationalization process ethics rural marketing strategies new service design hypothesis research hypothesis research methodology store layout influencer channel partners selection channel management physical channel of distribution swot integrated marketing communication service communication porters five forces model product prototype pilot testing commercialization test marketing new strategy marketing environment analysis product line classification of product rural consumer rural product difference between primary and secondary data ambiance data sources servicescape pricing decision types of pricing dumping cost counter-trade cost based pricing pricing procedure value based pricing demand based pricing internet marketing competition based pricing market orientation indirect exporting direct exporting piggybacking marketing philosphies rural product life cycle layout and design store design non tariff barriers tariff barrier barriers to trade store layout design retail image behaviour customer differentiation positioning preferences retail image mix brands primary data market size self-service technologies secondary data primary vs secondary data globalisation effect of internationalisation on ecology international business and ecosystem ecology and international business ecology and globalisation media scheduling media planning media strategy google adwords adwords fdi asean european union regional economic cooperation portfolio investment mis sales budget selling advertising agency merger & acquisition joint venture franchising current account starting foreign trade entry into international market internet in international business electronic data interchange information technology it in international trade ec eu wto world trade organisation world trade groupism in international business multilateralism regionalism capital account application of research in business market research report research objectives research proposal research problem identification advertising budget ad budget rural evolution of rural marketing urban marketing services communication behavioral research offerings goods types of retailers retailing formats role of family reference group non-store retailing personal selling innovation sales quota retention attitude promotion mix private limited company organisations types of business small business business sales budgeting sales retail location product decisions product life cycle maketing sales management disequilibrium in balance of payment opinion leader