The Perfect Match: Harnessing the Collective Power of Small Acts
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This document summarizes Vineet Singal's efforts to increase bone marrow donor registration through his non-profit MarrowTree. It notes that only 30% of leukemia patients find matches through siblings, while the remaining 70% rely on donor registries with very low chances of finding matches for those of certain ethnicities. Singal cultivated optimism and designed campaigns harnessing networks and storytelling to motivate over 40,000 people to register their cheek swabs with the goal of helping patients like Amit find matches. Through grassroots fundraising and viral sharing, MarrowTree demonstrated the potential of harnessing small collective acts to make a meaningful difference.
The Perfect Match: Harnessing the Collective Power of Small Acts
- 1. THE PERFECT MATCH HARNESSING THE COLLECTIVE POWER OF SMALL ACTS VINEET SINGAL @vineet_singal
- 4. 250,000Leukemia diagnoses/year 30% Sibling Match 70% Donor Registry Match
- 6. 1 20,000 CHANCES OF A PERFECT MATCH IF YOU ARE SOUTH ASIAN.
- 7. 1
- 13. 1980: A SERIOUS, PAINFUL PROCEDURE
- 14. 2011: A RELATIVELY SIMPLE, MILDLY DISCOMFORTING PROCEDURE
- 18. COULD WE
- 19. GET 100,000 PEOPLE TO REGISTER?
- 21. How?
- 22. Humans are not ideally set up to understand logic; they are set up to understand stories. Cognitive Psychologist ROBERT SCHANK
- 23. CAMPAIGNS THAT TOOK FLIGHT...
- 29. Register as a Donor Run a Drive Spread the Word I LOVE AMIT I HATE CANCER
- 32. HARNESS NETWORKS
- 35. DESIGN FOR NETWORK EFFECTS OTHERS DO THINGS THAT YOU DONT EXPECT
- 38. Help us Help Amit. I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can. - George Bernard Shaw
- 41. www.marrowtree.org New Years Day 2012
- 42. YOU!
- 44. LIVES SAVED
- 46. Life
- 47. NOTHINGNOTHING
- 48. NOTHINGSOMETHING
- 49. GRAPHIC DESIGN BY JAMES PAN http://ja-m.es AND SPECIAL THANKS TO Jennifer Aaker and Andy Smith, The Dragonfly Effect, Jessa Kalani, Emily Olson, Aziz Ansari, Chris Pratt, AOL Impact, Beth Kanter, Gary Vaynerchuk, DoSomething.org, Be the Match, DKMS, Sameer and Vinay, Robert Chatwani, Purin Phanichphant, Joe Brown, Emily Ma, Barbara McCarthy, Nancy Duarte, Nathan Waterhouse, Pankaj Shah, Harry Elam, Lakshmi Pratury, Sheena Reddy, Oren and Justine Jacob, Thomas Schnaubelt, Haas Center for Public Service, Stanford University, James Higa, the entire 100KCheeks Team past and present, my family THANK YOU.
Editor's Notes
- #23: And each of those people touched by the OpenIDEO process were empowered to activate their own network.
- #35: And each of those people touched by the OpenIDEO process were empowered to activate their own network.
- #37: And each of those people touched by the OpenIDEO process were empowered to activate their own network.
- #48: And each of those people touched by the OpenIDEO process were empowered to activate their own network.
- #50: And each of those people touched by the OpenIDEO process were empowered to activate their own network.
- #51: And each of those people touched by the OpenIDEO process were empowered to activate their own network.
- #53: And each of those people touched by the OpenIDEO process were empowered to activate their own network.
- #58: And each of those people touched by the OpenIDEO process were empowered to activate their own network.