Content Modeling: What, Why, and How
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I spoke at tcworld India conference 2014, on 'Content Modeling'. My presentation included: - What is Content Modeling - Why it is important - Content Types, Metadata, Taxonomy - Adaptive Content - System Rules, Reuse Fortunately, we are talking about Content Modeling
Content Modeling: What, Why, and How
- 1. Text 1 Vinish Garg @vingar tcworld India Conference 2014, Bangalore. What. Why. How. Content Modeling
- 2. Text 1 tcworld India Conference 2014, Bangalore. Content is Everywhere Vinish Garg, @vingar Web Print Phone Social Airports Banks Media The hat changes!
- 3. Text 1 tcworld India Conference 2014, Bangalore. Fortunately: We know what we need to do Unfortunately: Content models appear to be the black sheep of information architecture, Cleve Gibbon We are reluctant to accept that we need to change Fortunately: We are talking about Content Modeling Good Times Ahead Vinish Garg, @vingar
- 4. Text 1 tcworld India Conference 2014, Bangalore. Primarily: Designing structured content What is Content Modeling Content Types Metadata Taxonomy Technically: Formal representation of structured content, to define and integrate content types and their Inter- relationships Vinish Garg, @vingar Lifeblood of UX
- 5. Text 1 tcworld India Conference 2014, Bangalore. Structured Content Providing structure to content Discrete content chunks that can be combined in different ways for different platforms. Vinish Garg, @vingar Content Modeling: The process of defining what your content is and of organizing these content types in chunks Leads to effective content management and gives us publishing flexibility
- 6. Text 1 tcworld India Conference 2014, Bangalore. Content Types Consultant, Service Provider Informational Pages, Team, Solutions, News, Articles, Blog Vinish Garg, @vingar Non Profit Programs, Events, Sponsors, Blog, VolunteersUniversity Courses, Industries, Candidates, Faculty, Webinars
- 7. Text 1 tcworld India Conference 2014, Bangalore. Metadata Data about data Information about the content, to provide, structure, context, and meaning Metadata and Content Types Examples: Mega menus in ecommerce, top rated products, customer who bought A also bought B Vinish Garg, @vingar
- 8. Text 1 tcworld India Conference 2014, Bangalore. Metadata Vinish Garg, @vingar Content Type: News Interconnected Content Types
- 9. Text 1 tcworld India Conference 2014, Bangalore. Metadata Vinish Garg, @vingar
- 10. Text 1 tcworld India Conference 2014, Bangalore. Taxonomy Hierarchical list of controlled terms that enables us to classify, manage, and retrieve content Taxonomy and Content Types Vinish Garg, @vingar Not a base to plan content types Examples Filters in ecommerce, Categories in a blog
- 11. Text 1 tcworld India Conference 2014, Bangalore. The Real Challenge: Adaptive Content Vinish Garg, @vingar Adaptive content ensures that content is displayed to users according to the platform, display size, and context, intentionally Responsive design does not address it Platform independent custom metadata for each device Writers create content for a package, not for a page Multiple display templates Chunks, not blobs
- 12. Text 1 tcworld India Conference 2014, Bangalore. How Content Modeling Identify Content Types: Content Inventory Structure for Granularity Chunks, not blobs (RIP WYSIWYG) Responsive and Adaptive System Rules Reuse Relationships between all content types Vinish Garg, @vingar
- 13. Text 1 tcworld India Conference 2014, Bangalore. Benefits Brings together different teams, for common understanding Compliance, Accessibility (screen readers) Future Proofing Findability Vinish Garg, @vingar
- 14. Text 1 tcworld India Conference 2014, Bangalore. Fortunately We are Talking about Content Modeling Me Too Vinish Garg, @vingar
- 15. Text 1 tcworld India Conference 2014, Bangalore. References Content Strategy for Mobile, Karen McGrane http://www.slideshare.net/rlovinger/content-modelling- 2013lite?from_search=5#, Rachel Lovinger and Cleve Gibbon http://www.enjoytechnicalwriting.com/2013/08/content-inventory-the- quantitative-content-audit/, Vinish Garg http://www.slideshare.net/reduxd/modeling-structured-content-ias13- workshop, Mike Atherton http://www.slideshare.net/rahelab/content-typing-flows-and-models- workshop, Rahel Anne Bailie Vinish Garg, @vingar
- 16. Vinish Garg tcworld India Conference 2014, Bangalore. Disclaimers and Copyrights This presentation is a copyright work of vhite systems. All artwork and graphics used in this document are the property of their respective owners, and its use is purely for non-commercial use, solely for this presentation purpose. Questions? Email: vinish.garg@vhite.com Business Website: http://www.vhite.com Blog: https://medium.com/you-too Twitter: @vingar LinkedIn: http://www.linkedin.com/in/vinishgarg Location: Chandigarh, INDIA 15