Personal Information
Organization / Workplace
Innsbruck Austria
Occupation
Social Media Strategist
Industry
Technology / Software / Internet
About
I currently work as a digital account manager at Lexis PR/Paratus Communications. Since the start of my job I have helped create and deliver social media programmes for a wide variety of brands including Costa Coffee, Vodafone, AXA, Coca-Cola and Decathlon.
My background lies in IT but I have conducted extensive research on how brands can best use Twitter for Relationship Marketing. The research was conducted among internationally recognised Marketing, PR and social media experts. During its writing I managed to build a strong network of internationally recognised marketers, PR professionals and bloggers.
As a blogger, I also walk the walk. I have successfully used my blog and its rea...
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