Traders
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The document discusses the impact of the 2011 ICC Cricket World Cup on different sections of Indian society. It found that students were more attracted to cricket but sometimes not respecting elders at home. Traders used promotional strategies relating to cricket, and saw increased demand for cricket gear. Housewives were concerned for their children's studies. Working women and students managed to balance work and watching cricket. College students' interest varied by gender and field of study. Traders' interest depended on their specific business. The conclusion was that the World Cup had different impacts depending on people's roles and responsibilities.
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Traders
- 1. 油
- 2. IMPACT OF ICC WORLD CUP 2011 ON SOCI ETY PRESENTED BY- Sapna Thadani Heena Chhabaria Viren Patel
- 3. Survey Details Area Covered- 1) Gandhinagar 2) Naroda Sections of society included:- Housewives Working women Traders College students Working Students
- 4. HOUSE WIVES (Gandhinagar) Mothers are concerned about their children Some mothers have made schedule for watching highlights, so that there is no conflict. Some mothers are even encouraging their children to carry on cricket as their profession.
- 5. STUDENTS (Gandhinagar) More attracted towards cricket. Students are not respecting their elders at home.
- 6. TRADERS (Gandhinagar) PROMOTIONAL STRATEGY:RELATING EVERYTHING TO CRICKET Demand for sports apparels increases during world cup Demand for cricket kit also goes up.
- 7. HOUSE WIVES (naroda) Behavior of housewives
- 8. WORKING WOMEN (Naroda) primary school teacher :- not interested in watching TV. Beauticians :- Interested in cookery shows Not interested in watching cricket Cottage industry:- not interested in watching cricket
- 9. SCHOOL CHILDERN (NARODA) Primary students not interested in watching cricket. Interested in watching cartoons 10 th & 12 th : parents take care that studies are not affected. Even they themselves are not doing compromise with studies Secondary and higher secondary students : very much interested in watching world cup
- 10. STUDENTS DOING PART TIME JOBS Male students are more interested in cricket as compared to female students. But they are not compromising with their job.
- 11. COLLEGE STUDENTS COMMERCE Students : most of the girls are not interested in cricket. Engineering students : boys enjoy cricket a lot.
- 12. TRADERS (naroda) CLOTH MARKET TRADERS Majority of traders are not interested in watching world cup. ESTATE AGENT Not interested in watching world cup TRADING IN GIFT ARTICLES very much interested in watching world cup. whole family watches together.
- 13. PROFESSIONALS Electricians Interested in watching world cup, but not at work place. Accountant not interested in watching cricket.
- 14. CONCLUSION World cup has its own impact on different sections of society. Housewives: Concerned about their childrens studies. Recommending to organize world cup during summer vacation. Children: Few children are able to manage and few cannot.
- 15. Youngsters: Females are less interested as compared to males and more concentrate on their work. Traders: They are more concerned about their business . CONT .
- 16. 油