Author of books "Come vendere il riso ai cinesi" and "Conoscere i Cinesi" and cross-cultural marketing trainer
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About
Cross-cultural expert in Chinese culture, marketing and management. Focused on training Italian companies to successfully interact with Chinese market and Chinese people.
Specialties: Cross-cultural marketing and management to China, negotiation and business etiquette
Tags
far eastcinesicinabusiness etiquetteformaetichettaestremo orienteeducazioneprotocolloculturacross-cultural marketingmarketing interculturalechineseasiachinacultural differences
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