狠狠撸

Greater Chicago Area United States

Global Marketing & Brand Director at Caterpillar

Advertising / Marketing / PR

Inspiring change and challenging the status quo... Leading with the Customer... Infectious passion... Leveraging Big Data to develop actionable insights... Consistently exceeding goals... Brand marketing professional with 20+ years of B2B and B2C experience spanning clients, industries and marketing disciplines: Industrial, CPG, technology, apparel, associations and pro bono including Grainger, Kellogg School of Management, Procter & Gamble, Wrigley, 3M and Levi Strauss. Specialties: Brand positioning and activation, customer insight development, marketing strategy, new product positioning, distribution channel programs, digital media integration, communication planning, and advertis...