Why I Built (Another) Matchmaking Website
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Vineet Malhotra discusses building a new matchmaking website called Apnakoi.com that focuses on keeping the experience simple and free while embracing past traditions. There are over 100 existing matrimonial sites that take a clinical approach, have feature overload without flexibility, and complex pricing structures not suited for younger generations. Apnakoi aims to respect user preferences, build trust, innovate through risks and iteration, acknowledge the emotional investment, and make the experience enjoyable by going back to basics and leveraging existing social networks.
Why I Built (Another) Matchmaking Website
- 1. Presentation by Vineet Malhotra Co-founder, Apnakoi.com Why I Built (Another) Matchmaking Website Follow me @vineet1
- 2. Year-on-year growth for matrimonial services is 130%
- 3. With 12m Indians looking for love online, everybody wants to jump onboard
- 4. Gratuitous features but little flexibility for end users
- 5. Not that this stops sites charging over $150 per year
- 6. With 100+ matrimonial sites, there is lack of creativity and originality
- 7. You cant make this stuff up
- 8. Clinical. Complex. Confusing. Shopping catalog model Clinical approach to finding love Competition drives feature overload Pricing structure is complex Designed for Baby Boomers not Gen X, and certainly not Gen Y Embrace anonymity, rife with duplicitous profiles
- 9. Pause. Take a deep breath. Were going back to basics.
- 10. Dont underestimate the importance of keeping things simple especially when it comes to the important stuff
- 11. Weve always relied on existing networks to find a mate, long before the internet came along
- 12. All pervasive technology has changed how we now find a wife / husband / son-in-law / daughter-in-law
- 13. Even today families, friends and co-workers present a large and trusted pool of potential mates
- 14. Thanks to the internet, our social networks expand organically and with minimal effort
- 15. We continue to rely on our social networks to help us make the right choices
- 16. Back to basics. Understand behaviors and preferences of Gen Y Respect freedom of choice and expression Build features that enhance trust To innovate, take risks, learn from mistakes, and iterate Acknowledge emotional investment being made Make the overall experience enjoyable and fun
- 17. A social matchmaking website for the young, confident, global South Asian
- 18. Innovating by embracing the past.
- 19. And, weve kept Apnakoi.com FREE
- 20. Thank you