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São Paulo, SP Brazil

Planning Director

Advertising / Marketing / PR

I’m a brand strategist. For the last 13 years, I have developed and created integrated and digital communications strategies for global and national brands such as adidas, AB-Inbev, Bradesco, Honda, Intel, Mattel and Yahoo. Large experience on strategic planning in advertising agencies and media broadcast. I hold an MBA in Marketing Management and a bachelor degree in Advertising – both from ESPM. I’m also a Professor in Digital and Social Media Strategy at ESPM. Solid experience in consumer behavior studies and consumption researches. Responsible for several successful products and services launches in Brazil for different segments such as: beverages, media, .com, insurance and r...