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Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
THE HISTORICAL
FACTS
THE HISTORICAL
FACTS
THE HISTORICAL
FACTS
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
THE HISTORICAL
FACTS
THE HISTORICAL
FACTS
THE HISTORICAL
FACTS
THE HISTORICAL
FACTS
THE HISTORICAL
FACTS
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
?Strategy and key topics definition
?Monthly meetings
?Monthly reportings
?Content creation
?Message adaptation
?Weekly follow-up
? Daily content mgmt
? Daily community mgmt
? Daily monitoring
ANALYSISAND
IMPROVEMENT
Social Media Summit Brussels - The Social Media Battle of Waterloo
OFFICIAL CHARACTERS
ANONYMOUS CHARACTERS
Main Facebook page
Facebook pages
historical characters
Grognard
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
THE HISTORICAL
FACTS
Country Facebook active users Twitter
Germany 25.33 million 2.4 million
Austria 2.93 million 0.085 million
Belgium 5 million 1.1 million
France 28 million 2.3 million
Netherlands 8 million 3.3 million
Luxembourg 0.22 million Unknown
United Kingdom 36 million 10 million
Total 105 million 19 million
Used languages: FR ¨C EN ¨C NL ¨C DE
Potential target group: 105 million users in the selected countries
Objective: communicate to largest number of people possible
Used languages: EN + languages used by partners
Potential target group: 19 million
Objective: communicate to journalists
Used languages: FR ¨C EN ¨C NL - DE
Potential target group: 19 million
Objective: Offer strong visual content to largest
number of people possible
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
YouTube media plan
Germany France
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo
Social Media Summit Brussels - The Social Media Battle of Waterloo

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Social Media Summit Brussels - The Social Media Battle of Waterloo

Editor's Notes

  1. Last weekend the large-scale reconstruction of the Battle of WTL took place. Who was there? I guess you heard about it, it was all over the news. Challenge to come up with some insights just a few days after this event. I will highlight our SOME strategy and tactics.