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Organization / Workplace
Milan, Italy IT
Occupation
Contract Professor of Brand management
Industry
Education
About
Independent market research professional for Market Research Institutes: conducting focus groups, in-depth face-to-face interviews, ethnographic observations, on line focus group, semiotic desk analysis, creative workshops.
Moderation, analysis, reporting and presentations of results.
Contract Professor of Brand Management at various Univeristies: IULM, Università Cattolica del Sacro Cuore, IED.
Specialties:
- Brand Strategies
- Basic consumer understanding
- Brand audit
- Coherence of the brand mix
- Analysis of brand discourse
- Storytelling
- Communication/advertising copy testing
- Packaging tests
- Product tests
- Naming tests
- On line/off line consu...
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