My experiences :
Corporate communication director :
- Global corporate communication worldwide strategy & identity
- Reputation management in Europe : Media relations, Crisis management, Internal communication, Public relations, Corporate & Social Responsability
Marketing director - French market & Europe :
Business & brand startegy optimization thanks to :
- Brand platform renewal
- Global and local portfolio reshaping and prioritization
- Innovation (positioning, product, packaging)
- Communication : brand communication strategy, media, digital
- Price positioning optimization
- Promo strategy reshaping
- Operational marketing at local and European level
- Market research
Commercial...
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