Senior Analyst, Market and Competitive Intelligence at IMS, a leading connected car company
Industry
Telecom / Mobile
About
A results focused marketing and research professional with extensive global experience, fueled by a passion for understanding people at their core. An unwavering commitment to deliver rich and usable insights that drive action and increase the chances of market success and positions the business for future growth.
Progressive quantitative, qualitative and ethnographic consumer and B2B research experience spanning the entire product lifecycle and customer journey across cultures and geographies.
Specialities: delivering practical new product development, proposition optimization, brand, communications, pricing, customer experience research and competitive intelligence.
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