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OpenAmplify and the Semantic Web

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Dave Weinberg
Dave Weinberg

This document provides an overview of the semantic web and its evolution from Web 1.0 to Web 3.0. It discusses the academic and business sides of the semantic story. Academically, the semantic web aims to make information on the web more useful and reusable through unambiguous tagging. Businesses see the semantic web as a way to make sense of large amounts of online data and content and deliver customized meaning. The document also describes one company's software for extracting meaning from text using semantic analysis.

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THE SEMANTIC WEB A BRIEF OVERVIEW DAVE WEINBERG @WEINBERG81 WWW.OPENAMPLIFY.COM
HISTORY WEB 1.0 - BULLHORN. 1992 - 2002 WEB 2.0 - CONVERSATION. 2003 - 2008 WEB 3.0 - SEMANTIC. 2008 - NOW
TWO SIDES TO THE SEMANTIC STORY ACADEMIC BUSINESS LINKED DATA MAKING SENSE OF THE CONVERSATION CONNECTED WEB SOLVES PROBLEMS: NEXT GENERATION OF: TOO MUCH DATA, HOW APPLICATIONS, BROWSERS, TO MONETIZE SOCIAL SYSTEMS AND MORE... MEDIA?
ACADEMIC - TODAY "TODAY, THE INFORMATION ECOSYSTEM IS A LOOSELY CONNECTED, AD HOC COLLAGE OF DATA THAT GENERALLY DOESN'T WORK VERY HARD." -DAVID SIEGEL, PULL
ACADEMIC - VISION "A NEW WAY OF PACKAGING INFORMATION TO MAKE IT MUCH MORE USEFUL AND REUSABLE... UNAMBIGUOUS, TAGGED IN A ROYALTY-FREE FORMAT, GOVERNED BY A NONPROFIT ORG, THAT ALL SOFTWARE CAN UNDERSTAND." -DAVID SIEGEL, PULL "THE ONLY PERSON WHO CAN CATEGORIZE EVERYTHING IS EVERYBODY." - CLAY SHIRKY
BUSINESS - VISION EVERY TWO DAYS NOW WE CREATE AS MUCH INFORMATION AS WE DID FROM THE DAWN OF CIVILIZATION UP UNTIL 2003. - ERIC SCHMIDT, CEO GOOGLE. GOAL: DELIVER INSTANT CUSTOMIZABLE MEANING ON TOP OF REAL WORLD DATA AND ABUNDANT CONTENT STREAMS.
THE SOCIAL UNIVERSE *IN MILLIONS HOW TO MONETIZE THE ONSLAUGHT OF CONTENT? AS OF AUGUST 2010 (BY JESS3)
OPENAMPLIFY - NOW EXTRACTS EVERY LAST PIECE OF MEANING FROM TEXT AND PRESENTS THE FINDINGS BACK IN A COMPREHENSIVE XML SCHEMA.
BUSINESS EXAMPLE GIVES BRANDS THE ABILITY TO ASSESS WHAT RESPONDENTS MEAN IN CONSUMER RESEARCH ABOUT BRANDS WITHOUT THE NEED FOR HUMAN ANALYSIS. SCANS CONTENT ACROSS THE WEB AS PEOPLE CREATE IT, AND ASSOCIATES CONTENT CREATORS WITH THE EMOTIONS THEY EXPRESS ABOUT BRANDS, ACTIVITIES, AND OTHER TOPICS.
WHATS NEW? AMPLIVERSE CUSTOMIZABLE TAXONOMY WHAT HAPPENED TO THE CLUTCH? IS THAT ABOUT CARS OR FASHION? ONCE YOU CAN CATEGORIZE AND DELIVER MEANING YOU CAN HAVE ACTIONABLE RESULTS.
QUESTIONS? SLIDES AVAILABLE AT: SLIDESHARE.NET/WEINBERG81 DAVE WEINBERG @WEINBERG81 DAVE.WEINBERG@OPENAMPLIFY.COM WWW.OPENAMPLIFY.COM

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OpenAmplify and the Semantic Web

  • 1. THE SEMANTIC WEB A BRIEF OVERVIEW DAVE WEINBERG @WEINBERG81 WWW.OPENAMPLIFY.COM
  • 2. HISTORY WEB 1.0 - BULLHORN. 1992 - 2002 WEB 2.0 - CONVERSATION. 2003 - 2008 WEB 3.0 - SEMANTIC. 2008 - NOW
  • 3. TWO SIDES TO THE SEMANTIC STORY ACADEMIC BUSINESS LINKED DATA MAKING SENSE OF THE CONVERSATION CONNECTED WEB SOLVES PROBLEMS: NEXT GENERATION OF: TOO MUCH DATA, HOW APPLICATIONS, BROWSERS, TO MONETIZE SOCIAL SYSTEMS AND MORE... MEDIA?
  • 4. ACADEMIC - TODAY "TODAY, THE INFORMATION ECOSYSTEM IS A LOOSELY CONNECTED, AD HOC COLLAGE OF DATA THAT GENERALLY DOESN'T WORK VERY HARD." -DAVID SIEGEL, PULL
  • 5. ACADEMIC - VISION "A NEW WAY OF PACKAGING INFORMATION TO MAKE IT MUCH MORE USEFUL AND REUSABLE... UNAMBIGUOUS, TAGGED IN A ROYALTY-FREE FORMAT, GOVERNED BY A NONPROFIT ORG, THAT ALL SOFTWARE CAN UNDERSTAND." -DAVID SIEGEL, PULL "THE ONLY PERSON WHO CAN CATEGORIZE EVERYTHING IS EVERYBODY." - CLAY SHIRKY
  • 6. BUSINESS - VISION EVERY TWO DAYS NOW WE CREATE AS MUCH INFORMATION AS WE DID FROM THE DAWN OF CIVILIZATION UP UNTIL 2003. - ERIC SCHMIDT, CEO GOOGLE. GOAL: DELIVER INSTANT CUSTOMIZABLE MEANING ON TOP OF REAL WORLD DATA AND ABUNDANT CONTENT STREAMS.
  • 7. THE SOCIAL UNIVERSE *IN MILLIONS HOW TO MONETIZE THE ONSLAUGHT OF CONTENT? AS OF AUGUST 2010 (BY JESS3)
  • 8. OPENAMPLIFY - NOW EXTRACTS EVERY LAST PIECE OF MEANING FROM TEXT AND PRESENTS THE FINDINGS BACK IN A COMPREHENSIVE XML SCHEMA.
  • 9. BUSINESS EXAMPLE GIVES BRANDS THE ABILITY TO ASSESS WHAT RESPONDENTS MEAN IN CONSUMER RESEARCH ABOUT BRANDS WITHOUT THE NEED FOR HUMAN ANALYSIS. SCANS CONTENT ACROSS THE WEB AS PEOPLE CREATE IT, AND ASSOCIATES CONTENT CREATORS WITH THE EMOTIONS THEY EXPRESS ABOUT BRANDS, ACTIVITIES, AND OTHER TOPICS.
  • 10. WHATS NEW? AMPLIVERSE CUSTOMIZABLE TAXONOMY WHAT HAPPENED TO THE CLUTCH? IS THAT ABOUT CARS OR FASHION? ONCE YOU CAN CATEGORIZE AND DELIVER MEANING YOU CAN HAVE ACTIONABLE RESULTS.
  • 11. QUESTIONS? SLIDES AVAILABLE AT: SLIDESHARE.NET/WEINBERG81 DAVE WEINBERG @WEINBERG81 DAVE.WEINBERG@OPENAMPLIFY.COM WWW.OPENAMPLIFY.COM

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