Key Digital THINGS WE DIDN'T SEE COMING BUT REALLY WISH WE DID
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The document discusses three key digital trends for 2016: 1) The rise of augmented reality (AR) and the success of Pokemon Go, which demonstrated AR's potential through its popularity and economic impact. 2) The rise of Instagram Stories, which copied Snapchat's ephemeral story format and appealed to brands. 3) The rise of chatbots, which use artificial intelligence to mimic conversations and transform how users interact with brands through more conversational experiences. The trends highlight new technologies and platforms that shaped digital marketing and consumer behavior in 2016.
Key Digital THINGS WE DIDN'T SEE COMING BUT REALLY WISH WE DID
- 1. Key Digital Trends for 2016 By Marshall Manson & James Whatley @marshallmanson / @whatleydude An Ogilvy Public Relations and Ogilvy & Mather Advertising collaboration
- 2. THING I:
- 3. THING I: THE RISE OF AR
- 4. THING I: POKEMON GO
- 5. THING I: POKMON GONE WHERE? ! ! Presenting: ! ! The success of Pokemon Go in three simple charts - ! !
- 6. CHART ONE: POKEMON VS TINDER
- 7. CHART TWO: POKEMON GO VS MOBILE APPS
- 8. CHART THREE: POKEMON GO VS STOCK PRICES
- 9. POKMON GONE WHERE? ! ! ! ! ! ! ! ! ! AND THATS NOT ALL !
- 15. THING II:
- 16. THING II: INSTAGRAM STORIES
- 17. THING II: INSTAGRAM STORIES
- 18. THING II: INSTAGRAM STORIES
- 19. THING II: INSTAGRAM STORIES
- 20. THING II: INSTAGRAM STORIES
- 21. THING II: INSTAGRAM STORIES
- 22. THING II: INSTAGRAM STORIES
- 23. THING II: INSTAGRAM STORIES Lets talk about the big thing. Snapchat pioneered a lot of this format. Whole parts of the concept, the implementation, down to the details! ! Totally, Systrom interrupted me. They deserve all the credit.!
- 24. THING II: INSTAGRAM STORIES http://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/!
- 25. THING III:
- 26. THING III: THE RISE OF CHATBOTS
- 27. THING III: THE RISE OF CHATBOTS What are Chatbots? ! ! Chatbots are computer programs that mimic conversations using arti鍖cial intelligence. ! ! They can transform the way you interact with brands from a series of self-initiated tasks to a quasi-conversation.! ! !
- 28. THING III: THE RISE OF CHATBOTS
- 29. THING III: THE RISE OF CHATBOTS
- 30. THING III: THE RISE OF CHATBOTS
- 31. THING III: THE RISE OF CHATBOTS
- 32. THING III: THE RISE OF CHATBOTS Bots are an opt-in branded experience in a platform consumers trust! ! In short: ! ! Bots can help make brands more human!
- 33. AND THATS A WRAP
- 34. COMING SOON The 2017 Digital Trends Report ! ! Written by these two shifty characters. ! ! ETA: Dec 2016. ! ! ! Marshall Manson ! @marshallmanson! marshall.manson@ogilvy.com! ! ! James Whatley! @whatleydude! james.whatley@ogilvy.com ! ! ! !