The Future of the Profession: Making a Difference One Student at a Time
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The document outlines the benefits and recommendations for a PRSSA affiliate program aimed at enhancing student engagement and professional development in public relations. It includes guidelines for internship providers, faculty, and students to improve internship experiences, along with model programs showcasing best practices. The focus is on creating structured opportunities and mentorship to support students' career readiness in the field.
The Future of the Profession: Making a Difference One Student at a Time
- 1. The Future of the Profession: Making a Difference One Student at a Time Dr. Diane S. Krider, APR Central Michigan University 2/23/2012 1
- 2. National Student Initiatives PRSSA Affiliate Program Internship Guide 2/23/2012 2
- 3. PRSSA Affiliate Program & Student Outreach 2/23/2012 3
- 4. Affiliate Program Affiliate benefits National publications Invitation to attend the national conference National website & listserves Career center Where to study public relations info Networking 2/23/2012 4
- 5. Affiliate Program Benefits Activities Results Tips 2/23/2012 5
- 6. Affiliate Program Student engagement for Professional mentoring students with or & networking without a PRSSA Chapter Supplements Promotion of curriculum Benefits value of PRSA Regular, Visibility of consistent professionals in interaction academic settings with students 2/23/2012 6
- 7. Affiliate Program Mini-internships Classroom lectures Event attendance Activities Field trips Student-focused programs 2/23/2012 7
- 8. Affiliate Program Increase number of Implementation of students interacting student-focused with PRSA/PR Pros events Increased Chapter Structure member established participation for long-term in mentoring mentoring and networking Increased distribution of Results Employee membership recruitment information for local chapters 2/23/2012 8
- 9. Affiliate Program Find a champion! Secure board support Success requires a and buy-in Chapter member for student who wants to serve outreach as a student activities advocate willing to take on and carry out the vision Work with Create a local educators committee to to establish work with Tips relationships engaged students 2/23/2012 9
- 10. Affiliate Program Benefits Activities Results Tips 2/23/2012 10
- 11. Internship Guide for Providers and Sponsoring Organizations Academic Institutions Faculty and Students 2/23/2012 11
- 12. Students Providers Faculty & Universities 2/23/2012 12
- 13. Providers 2/23/2012 13
- 14. Recommendations for Internship Providers 1. Provide robust practical experiences for students 2. Include an orientation or an on- boarding process 3. Establish a detailed job description and assignment 2/23/2012 14
- 15. Recommendations for Internship Providers 4. Provide a mentor 5. Provide adequate length to ensure learning and benefits to provider 6. Provide training, networking and education opportunities 7. Establish relationships with key universities and with PRSSA 2/23/2012 15
- 16. Recommendations for Internship Providers 8. Increase ways to promote internship opportunities 9. Compensate in some fashion 10. Sign legal agreements covering liability 11. Conclude with formal final evaluation 2/23/2012 16
- 17. Faculty & Universities 2/23/2012 17
- 18. Recommendations for Faculty & Universities 1. Encourage and facilitate internships as part of core curriculum and/or progress toward graduation 2. Maintain strong relationships with professional community 2/23/2012 18
- 19. Recommendations for Faculty &Universities 3. Provide sufficient supervision to ensure expeditious resolution of issues 4. Integrate professionalism throughout curriculum and require it in work environment 5. Maintain database of all approved providers including legal documentation 2/23/2012 19
- 20. Students 2/23/2012 20
- 21. Recommendations for Students 1. Communicate their goals and expectations to supervisor 2. Actively search for internships that are career starters 3. Independently seek out professional learning experiences to enhance internship 2/23/2012 21
- 22. Recommendations for Students 4. Show initiative and seek additional responsibility 5. Understand office culture, business etiquette, dress code and personal conduct standards 6. Possess solid communication skills including significant writing and research 2/23/2012 22
- 23. Recommendations for Students 7. Learn about organizations business & clients before starting internship 8. Be insured for medical and other eventualities 2/23/2012 23
- 24. Model Internship Programs 2/23/2012 24
- 25. Model Programs Best Practices Paid internships Credit available Orientation session Factors contributing to outstanding learning Mentoring/Coaching Function as team member Formal & informal social events Network training experiences Regular meetings with supervisors Meetings/meals with senior management Rotation to different departments Recruit at targeted universities Burson-Marsteller: Harold Burson Summer Internship Program Eisbrennner: Outside the Book (37-page handbook); intern blogs Dow: Housing available; Meet and Greet; Lunch and Learn GM: Housing available; Dedicated recruiting team; student website 2/23/2012 25
- 26. Additional Resources Advice Resources Syllabus Evaluations Assignments Legal Applications Agreements 2/23/2012 26
- 27. NOTES 2/23/2012 27