Strategic marketing decisions, like branding, channel collaboration and new market creation, fascinate me. My interest goes beyond these decisions: it also involves the leaders making them. I focus on how marketers and entrepreneurs interpret, create, and lead a marketplace 鈥� and how they market their careers.
Hence, my research portfolio centers on three topics: (1) Strategy Making and the Usages of Market Intelligence, (2) Branding: retail branding, global branding, family business branding, and (3) Decision makers behind the brands: Chief Marketing Officers and their career paths.
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
