Research, training and education in several business management fields, mainly in international purchasing and marketing, with a specific interest in BtB marketing. Current research centers mainly around negotiations.
Promoting Ersamus exchange among students and getting them to experience it as an investment in themselves and their future.
Specialities: negotiations in a commercial setting
Publications in Industrial Marketing Management, Journal of Purchasing and Supply Chain Management, Advances in International Marketing, Journal of Business and Industrial Marketing
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