How Social Media Can Help Biking in Columbia County WI
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This is the presentation given at the Wisconsin Counties Association on social media. I was part of a panel with Jeff Jelinek of Sauk County can Cathy Williquette Lindsay from Brown County. We each showcased how social media helped their county.
How Social Media Can Help Biking in Columbia County WI
- 1. How Social Media Can Help Bike Tourism In Columbia County, WI Wisconsin Counties Association Annual Meeting September 26, 2011
- 3. US Bicycle Route System State Route 30
- 4. Goal: Get USBR State Route 30 through Columbia County
- 5. Objectives ! Map the best bike routes into and through Columbia Cty that connect to USBR State 30 ! Showcase Columbia County as bike destination in Wisconsin ! To make the Scenic Lodi Valley the central hub in a 50 mile radius for ecotourism
- 9. Social Media Strategy 錫 Share stories of people who live and visit here 錫 Extend the experience to multiple senses 錫 Make the experience shareable in multiple ways 錫 Associate biking as synonymous with Columbia County WI
- 10. Social Media Action Plan ! Create Social Media Map for entity that manages social profiles ! Develop tagging system for search engines ! Assess digital inventory ! Map minimum 10 Public Routes for each town ! Map Route from each town to reach State Route 30 ! Document each route with pictures and video
- 11. Bench Mark Image Search
- 12. Social Media Tool Kit 端錫 MapMyRide.com 端錫 YouTube 端錫 FaceBook Pages 端錫 Facebook Personal Network 端錫 LodiValleyNews.com 端錫 Twitter 端錫 Blogs
- 13. Mapmyride.com
- 15. FaceBook.com
- 16. Flickr.com
- 19. Google SERP - Videos
- 21. Video Insights
- 22. Online Newspaper
- 23. Results
- 24. Google SERP - Images
- 26. Additional Actions ! Plan routes to proposed State 30 and begin mapping from Lodi to route ! Get top 1 or 2 rides in each of the other areas and visit, ride and map ! Post and Geo Tag everything ! Work with group on Google Places profiles. ! Start bicycle blog for Columbia County
- 28. Your Ques8ons? We provide: ! Technical Product Exper8se ! Manufacturing experience ! Social media assessments ! Marke8ng best prac8ces ! Thought leadership strategies ! Social media building blocks ! Training on tools and strategy ! Implementa8on help and coaching Social web links: hDp://xeeME.com/wendysoucie 28 28
- 29. Wendy Soucie ≒ Certified Social Media Strategist Social Media Academy ≒ Working on American Bicyclist Certification
- 30. Partnerships | Strategic Alliances | Joint Venture ! Principal, Wendy Soucie Consulting ! Founding Partner, Social Business Consulting Group (Sobizco) ! Joint Venture Partner, End Result Marketing ! Nurture marketing and research ! Social Media Academy ! Certified Social Media Consultant ! Founding Member, Alumni, Faculty ! Black Diamond Consultant ! Xeesm Social CRM ! Business Partner Wisconsin ! IA Certified LinkedIn and Social Media Trainer ! Images from IstockPhoto.com & WSC ! Find me at http://XeeMe.com/wendysoucie 30