Tips to leverage LinkedIn effectively for your business
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LinkedIn is all about the professional networks. If you seriously want to engage the professional community and their decision makers, then LinkedIn is the right place to play. LinkedIn Company profiles help you to target the larger audience.this presentation helps you to know how to do it.
Tips to leverage LinkedIn effectively for your business
- 1. Tips to leverage LinkedIn Effectively for your business
- 2. | www.xenia-consulting.com LinkedIn in numbers • Total no of user- 400 Millions • There are 2 new users joining LinkedIn every second. • Number of LinkedIn user in US - 30% • LinkedIn is spread and used across 200 countries and territories. • Since 2014 more than 50% of global traffic in LinkedIn comes from Mobile • LinkedIn was set up in December 2002 and launched on May 5, 2003 • There are around 1.5 million groups on LinkedIn
- 3. | www.xenia-consulting.com Different LinkedIn platforms LinkedIn has 5 mobile Apps • LinkedIn ºÝºÝߣ share • LinkedIn Pulse • LinkedIn Lynda • LinkedIn Job search • LinkedIn Lookup LinkedIn Platforms • LinkedIn Press release • LinkedIn Help • LinkedIn Marketing solution • LinkedIn certification • LinkedIn Blogs • LinkedIn brand recourse • LinkedIn recruitment
- 4. | www.xenia-consulting.com Sections in LinkedIn company page • Company Overview • Profile image And Banner Image • Showcase Pages • Featured Groups • Company Updates • Careers Page • Profile/Background image should represent your company & should be attractive and clear. • Mention company website, company Address, No of employee etc. • Mention links of other social networking sites
- 6. | www.xenia-consulting.com LinkedIn Ads Campaign • LinkedIn Ads Campaign • Sponsorship Ads • Paid Ads
- 7. | www.xenia-consulting.com • Company Page Promote by Self. • Share the link to every group that you join and a Small introduction about company. • Xenia Employee Like or comment on our company page • Active on LinkedIn group as well as comment on post or article in group Multiple ways to improve company page like
- 8. | www.xenia-consulting.com Blogs Posting • Post blogs on LinkedIn pulse regularly • Post your blogs on various site as guest user • Use more hashtag while promoting your blogs • Post article, podcast, webinar, analysis, report, some interesting facts and figures • Post motivation quotes www.SurveyMonkeyBlog.com www.quora.com www.Blogarama.Com/ www.Blogcatalog.Com/ Other social networking site Many more
- 9. | www.xenia-consulting.com Blog sharing tricks • Give share / follow button on each post • Use option as per requirement for shape of Icon • Use LinkedIn company page profile on company website –visitor directly follow from your website
- 10. | www.xenia-consulting.com • Post a blog along with LinkedIn profile, • A small shortcut for your personal LinkedIn profile and it show as pop-up LinkedIn profile on website
- 11. | www.xenia-consulting.com • Share your LinkedIn status updates on Twitter • Mention audio recording along with post Interconnect all social channels –Facebook, LinkedIn, Twitter • Merge all Social channels and post relevant document along with LinkedIn twitter
- 12. | www.xenia-consulting.com Optimize your LinkedIn company page • At least 3 link in each blog- Company Website, blogs and special keyword like marketing strategy or inbound marketing. • Maximize Your Group Membership and interaction • Aggressively Expand Your Network and connect as many as user you can • Company resource download option mention to LinkedIn company page. • Share post by employee and also comment or likes • Relevant keywords in bullet-pointed list • Update company information
- 13. | www.xenia-consulting.com Marketing tools for LinkedIn • There are some tools that help to analytics of LinkedIn blogs post, follower, LinkedIn page view and tracking of your blogs. • LinkedIn Page Insight • Hootsuite • http://simplymeasured.com • http://www.bimeanalytics.com • LinkedIn Analytics
- 14. | www.xenia-consulting.com End of presentation Thank you www.xenia-consulting.com http://blog.xenia-consulting.com 14 Follow us Like our page Follow us Our blogs