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Knowledge
Management
An Introduction

Patrick Cleary

12/31/2013

1
Knowledge Management
Knowledge Management
Definition

The process of systematically and
actively managing and leveraging
stores of knowledge in an
organization
Knowledge Management
 A robust Knowledge Management program helps your
company:
o Avoid reinventing the wheel, and build upon passed
successes
o Create an environment where learning and ideation is
routine
o Improve the speed of business
o Promote a long term focus on developing the right
competencies and skills
o Protect key knowledge and competencies from being lost
or copied
Knowledge Management
Tools
 A sophisticated document repository to support client
deliverable development, archive industry research, and build
thought leadership
 Wiki for knowledge accumulation
 Forums to facilitate and capture dialogue
Knowledge Mapping
 Knowledge mapping is:
o
o
o
o
o

the field within knowledge management
that studies ways to provide
employees throughout an organization
with customized knowledge maps
to create insights and vision

 A knowledge map is:
o
o
o
o
o
o

a presentation of
(analyses of)
knowledge available within an organization,
possibly aggregated,
contextualized,
and appropriately visualized

5
Thought starters
 Let us think about knowledge content/assets in two categories:
o

Delivery: This may be the most pertinent category for our group, as we are regularly looking to
leverage/adapt previous created assets to create client deliverables
Thought Leadership: Extremely valuable for our group to leverage, however we many not have as
much visibility into the creation, location, or ownership of these assets

o

Press
Releases

Pitch Decks
Internal
Webinars

Industry
Insight
Briefs

Proposals

Delivery

Project
Briefs

Statements
of Work

Best
Practices
Packaged
Deliverable
s

Competitor
s Work

External
Webinars

Studies

Thought
Leadership
& Research

White
Papers

Case
Studies

Articles

Bios /
Experts

Blog Posts

6
Knowledge Mapping Example
 What information will be housed in this knowledge
management tool?

1. What content will you expect to share?
a)
b)
c)
d)

With
With
With
With

one another?
other teams?
your customers?
the general public?

2. What types of content do you generate?
a) Are there multimedia requirements?
b) Is there a level of security necessary for your content?

3. What templates need to be in place for your
content?
a) Who is responsible for keeping your content up to standard?

7
Knowledge Mapping Example
Provide answers to the following questions:
 Management:
o
o

Who has expert knowledge in subject X?
Who is building up / wants to build up expertise in subject X?

 Resource Management:
o
o

Which knowledge is required in project X, and at what level?
What experience does knowledge worker X have in area Y?

 Knowledge Workers:
o
o

Where can I find knowledge on subject X?
Who have the best knowledge on subject X?

8
Knowledge Mapping Steps
 Identify additional people to be included in our
mapping exercise
 Schedule knowledge mapping session
 Report back to key stakeholders
 Design & Implementation

9

More Related Content

Knowledge management

  • 2. Knowledge Management Knowledge Management Definition The process of systematically and actively managing and leveraging stores of knowledge in an organization
  • 3. Knowledge Management A robust Knowledge Management program helps your company: o Avoid reinventing the wheel, and build upon passed successes o Create an environment where learning and ideation is routine o Improve the speed of business o Promote a long term focus on developing the right competencies and skills o Protect key knowledge and competencies from being lost or copied
  • 4. Knowledge Management Tools A sophisticated document repository to support client deliverable development, archive industry research, and build thought leadership Wiki for knowledge accumulation Forums to facilitate and capture dialogue
  • 5. Knowledge Mapping Knowledge mapping is: o o o o o the field within knowledge management that studies ways to provide employees throughout an organization with customized knowledge maps to create insights and vision A knowledge map is: o o o o o o a presentation of (analyses of) knowledge available within an organization, possibly aggregated, contextualized, and appropriately visualized 5
  • 6. Thought starters Let us think about knowledge content/assets in two categories: o Delivery: This may be the most pertinent category for our group, as we are regularly looking to leverage/adapt previous created assets to create client deliverables Thought Leadership: Extremely valuable for our group to leverage, however we many not have as much visibility into the creation, location, or ownership of these assets o Press Releases Pitch Decks Internal Webinars Industry Insight Briefs Proposals Delivery Project Briefs Statements of Work Best Practices Packaged Deliverable s Competitor s Work External Webinars Studies Thought Leadership & Research White Papers Case Studies Articles Bios / Experts Blog Posts 6
  • 7. Knowledge Mapping Example What information will be housed in this knowledge management tool? 1. What content will you expect to share? a) b) c) d) With With With With one another? other teams? your customers? the general public? 2. What types of content do you generate? a) Are there multimedia requirements? b) Is there a level of security necessary for your content? 3. What templates need to be in place for your content? a) Who is responsible for keeping your content up to standard? 7
  • 8. Knowledge Mapping Example Provide answers to the following questions: Management: o o Who has expert knowledge in subject X? Who is building up / wants to build up expertise in subject X? Resource Management: o o Which knowledge is required in project X, and at what level? What experience does knowledge worker X have in area Y? Knowledge Workers: o o Where can I find knowledge on subject X? Who have the best knowledge on subject X? 8
  • 9. Knowledge Mapping Steps Identify additional people to be included in our mapping exercise Schedule knowledge mapping session Report back to key stakeholders Design & Implementation 9