Marketing research professional with over 20 years of experience. Conceptual, intuitive thinker, with classic background in brand and advertising development, marketing research design, methods and analysis, organizational development and strategic planning. Supplier- and Client-side roles with significant P&L, budget, management and client service responsibilities.
Experience with blue chip clients in a wide variety of industries including financial services, retail, beverages, entertainment, utilities, IT and health care.
Experienced with qualitative and quantitative methods, from design through execution and analysis, including:
Customer Experience, Customer Loyalty, Brand Positioni...
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