Venture Lab created beer coasters called "Slice Against Hunger" where $1 from each coaster sale goes to the nonprofit Slice Against Hunger to fund bread donations for those in need. The coasters have a QR code that shows customers the impact of their purchase by providing results on how many lives were helped with the funds raised. A family at a restaurant liked the coasters and impact so much that they offered to buy coasters for their whole family and added $4 to their bill.