My scientific career started in 2002 by publication of the book "Global Organic Farming in the 21st Century". I discovered that phenomenon of organic farming cannot be separated from social, psychological, cultural and other aspects. The essence of this topic and "green ideas" development is not in technology, but in the combination of economic interests of different social groups. Propaganda of organic farming proclaims it as a panacea, and that's just a myth. From other side, this myth occupies some niche in global food markets, and that's a fact. Studying this sector, I realized the importance and value of the interdisciplinary approach to the research of complicated social and econom...
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