An experienced digital marketing professional with strong IT consulting background and a passion in data-driven marketing. Charlie has a unique background that includes working experience in both 4A ad agency and Big 4 IT consulting
His area of expertise focus on direct response campaigns such as eCommerce, lead generation, and CRM. His clients portfolio spans across IT, financial services, construction equipment, and FMCG
An active advocate of data driven marketing in the China market with various speaking engagements and publications on digital analytics and programmatic media
Fluent in Mandarin and English, Charlie has diverse experiences working with teams and clients in multiple ...
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