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Blippy habit formation

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yin yin wu

Blippy is a startup that encourages users to share their purchasing histories by making it easy to link credit cards and view friends' purchases, fueling curiosity about others' spending. It achieves simplicity by allowing users to easily link existing accounts. This triggers them to share more as a viral marketing approach. Online triggers like viewing friends' feeds and email reminders further encourage returning to the site regularly.

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The newest addiction: Analysis of the persuasion factors behind the hottest new startup Yin Yin Wu Habits.stanford.edu
The question: How can blippy create a compelling experience that keeps users coming back? The behavior they want: Users to visit the site regularly
Whats Blippy? Blippy is an activity stream for your purchase where each purchase becomes a post. Users can comment on and like their friends purchases, or be tagged in specific items.
How does it work? Blippy encourages thousands of users to share their financial transactions by offering a compelling user experience. 1) Purchase an item 2) Instantly share with social network
Behavior analysis Defining the habit
Blippys goal: encourage users to visit the site Green: Its a new site you want users to visit Path: Its a behavior you want people to continue from now on
Whats needed? Simplicity Factors Trigger Motivation
Achieving the simplest step How does Blippy encourage people to link their credit cards? Simplicity factor- very easy, allows you to link to existing accounts Trigger- reminder to share an account every time you login Blippy Missing factor: Motivation People are weary of sharing their purchasing history- how does Blippy encourage people to share?
Motivation: convincing users to link their credit card One to many: The few users that link their credit cards brings with them the curiosity of their entire social network.
Motivation: Curiosity Adaption through curiosity: While people dont initially link their credit cards, they can easily engage in the Blippy community by following the purchases of early adapters. As more and more people join Blippy, sharing your information will become the mainstream option. Hmmmso thats what he bought
Its easy to join the community To build an active online community, Blippy only needs users to link their credit card or other online account. Once the card is linked, every user becomes an active user with no extra effort. Blippy works because the simplest step that matters is very easy. Interesting data is generated to build a social community with little effort from users
Attachment to existing habit Blippy turns an existing behavior into a social behavior. It doesnt require users to actively create content. Uses existing information to build a social network
Physical trigger Credit card with Blippy logo Allows user to choose the purchases to share: Hmmmperhaps I wont buy porn with the credit card linked to blippy Viral marketing approach- promotes Blippy to others: Whats this sticker?
Online trigger Front page with friends purchases- similar format to friend feed on facebook- a default page that allows you to see the activities of friends encourages you to engage more actively. Email reminders about updates- encourage returns to blippy
Combining the pieces Easy simplest step that matters + Physical trigger + Online reminders = addictive website

More Related Content

Blippy habit formation

  • 1. The newest addiction: Analysis of the persuasion factors behind the hottest new startup Yin Yin Wu Habits.stanford.edu
  • 2. The question: How can blippy create a compelling experience that keeps users coming back? The behavior they want: Users to visit the site regularly
  • 3. Whats Blippy? Blippy is an activity stream for your purchase where each purchase becomes a post. Users can comment on and like their friends purchases, or be tagged in specific items.
  • 4. How does it work? Blippy encourages thousands of users to share their financial transactions by offering a compelling user experience. 1) Purchase an item 2) Instantly share with social network
  • 6. Blippys goal: encourage users to visit the site Green: Its a new site you want users to visit Path: Its a behavior you want people to continue from now on
  • 7. Whats needed? Simplicity Factors Trigger Motivation
  • 8. Achieving the simplest step How does Blippy encourage people to link their credit cards? Simplicity factor- very easy, allows you to link to existing accounts Trigger- reminder to share an account every time you login Blippy Missing factor: Motivation People are weary of sharing their purchasing history- how does Blippy encourage people to share?
  • 9. Motivation: convincing users to link their credit card One to many: The few users that link their credit cards brings with them the curiosity of their entire social network.
  • 10. Motivation: Curiosity Adaption through curiosity: While people dont initially link their credit cards, they can easily engage in the Blippy community by following the purchases of early adapters. As more and more people join Blippy, sharing your information will become the mainstream option. Hmmmso thats what he bought
  • 11. Its easy to join the community To build an active online community, Blippy only needs users to link their credit card or other online account. Once the card is linked, every user becomes an active user with no extra effort. Blippy works because the simplest step that matters is very easy. Interesting data is generated to build a social community with little effort from users
  • 12. Attachment to existing habit Blippy turns an existing behavior into a social behavior. It doesnt require users to actively create content. Uses existing information to build a social network
  • 13. Physical trigger Credit card with Blippy logo Allows user to choose the purchases to share: Hmmmperhaps I wont buy porn with the credit card linked to blippy Viral marketing approach- promotes Blippy to others: Whats this sticker?
  • 14. Online trigger Front page with friends purchases- similar format to friend feed on facebook- a default page that allows you to see the activities of friends encourages you to engage more actively. Email reminders about updates- encourage returns to blippy
  • 15. Combining the pieces Easy simplest step that matters + Physical trigger + Online reminders = addictive website

Editor's Notes

  1. We then reinforce this behavior using facebook. We tag our users in funny, photoshopped images of lipbalm and gum. As facebook constantly notifies users about these image updates, the pictures serve as a subtle, funny, but also hard to mess message on wearing lipbalm. These online triggers help people overcome their forgetfulness by reminding them that they have chapstick and that they should wear it.
  2. Lip cancer is a serious issue- 3500 people get it each year. We want to change that statistic.