People often characterize a design as a masterpiece. But why is it great and why exactly this design? Why design at all? Isn't the need of a design a problem? And how could a problem be great? While answering these questions, we will try to explain why design cannot be brilliant on its own. There is no brilliant design. There is a brilliant solution to a problem.
32. Indifference towards people
and the reality in which they
live is actually the one and
only cardinal sin in design.
- Dieter Rams
33. Good Design:
? Innovative
? Makes a product useful
? Aesthetic
? Makes a Product Understandable
? Unobtrusive
? Honest
? Long-lasting
? Thorough, down to the last detail
? Environmentally friendly
? As little design as possible.