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A Great Design -
A Great UX Oxymoron
UX So?a
5 June 2015
Vasil Yordanov
Senior UX Designer at Telerik, a Progress Company

@yordanov
A Great Design - A Great UX Oxymoron
Internal Consistency
External Consistency

Real-world Consistency
Good Design
Great Design
Design?
A Great Design - A Great UX Oxymoron
A solution in the form of a
process or tool, that ?
helps us achieve a goal or ?
solve a problem?
in a particular moment.
A Great Design - A Great UX Oxymoron
A Great Design - A Great UX Oxymoron
A Great Design - A Great UX Oxymoron
Source: books.google.com/ngrams/
A Great Design - A Great UX Oxymoron
Industrial Era
Users have
problems and needs.
Static Design
Source: books.google.com/ngrams/
A Great Design - A Great UX Oxymoron
Services Era
The user is the problem.
Dynamic Design
Why Design?
Source: books.google.com/ngrams/
Without design
we cannot make sense
of the world.
Why this Design?
A Great Design - A Great UX Oxymoron
Ideally, beauty and utility
are mutually generative.
- Paul Rand
Working With Rand
- Vimeo video
A Great Design - A Great UX Oxymoron
Indifference towards people
and the reality in which they
live is actually the one and
only cardinal sin in design.
- Dieter Rams
Good Design:
? Innovative

? Makes a product useful

? Aesthetic

? Makes a Product Understandable

? Unobtrusive

? Honest

? Long-lasting

? Thorough, down to the last detail

? Environmentally friendly

? As little design as possible.
Dieter Rams'
Principles of Good Design
- Vimeo video
How to create a Great Design?
80 - 20
What is Great Design?
unDesigned Design
Thank You!
vasil.yordanov@telerik.com

@yordanov

@ux_progress

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