Academic Experience:
Professor of Marketing at Sogang Business School, Sogang University, Seoul, Korea (1989-present).
Visiting Scholoar at the University of Chicago Booth School of Business (2010)
Assistant Professor of Marketing at Rutgers Graduate School of Management (1986-1988).
Industry Experience:
Outside Director at Hyosung Corp. (2009-2015).
Outside Director at Samsung Card Co. (2011-present)
Consulting Experience: SK Group, Cheil Communications, Samsung Fire & Marine Insurance, Samsung Electronics, etc.
Specialties: Consumer Behavior, Consumer Decision Making, Behavioral Decision Theory
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