I have been working in the area of financial inclusion for the last seven years. I focus on customer-centricity and the role that human-centered plays in designing financial service offerings for the poor. My work revolves around understanding and listening to customers and translating those insights into products and/or services. By focusing on the user experience, encouraging innovative ideas, frequently testing concepts and seeking feedback from customers we help financial service providers to better understand their customer base and to design tailored products for them. Since joining CGAP in 2009, I have worked on advancing the Technology and Business Model Innovation Team's policy ...
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