Donors love to hear how little a humanitarian organization spends on fundraising, and humanitarian organizations love to tell donors what they love to hear.
That鈥檚 utterly misguided 鈥� unethical, even.
The less an organization invests in fundraising the less it can grow. The less it can grow the more human suffering persists. We have institutionalized a mechanism for insuring the persistence of human suffering and called it 鈥渃harity.鈥�
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