Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Insights & Analytics Associate at Prophet
Industry
Apparel / Fashion
About
Rainie has leveraged her quantitative expertise to answer critical strategic questions for a variety of brands, such as MetLife, AT&T, Gatorade, US Bank, Best Buy, UBS, Novant Health and Crate & Barrel. Her time at Prophet includes Brand Architecture & Portfolio Strategy, Marketing Mix Model, Market Segmentation, Pricing Strategy, New Product Development, Consumer Journey Mapping and Brand Evaluation. She leads in a number of multivariate statistical analyses, including classification(e.g. k-means, two-step, latent class), regression (e.g. linear, logistic), decision trees, principal components analysis, structural equation modeling and etc. She also has extensive international market re...
Contact Details