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Founded and led one of the first innovation consulting firms in
Vancouver. Clients included Microsoft, Seaspan, City of Vancouver,
University of British Columbia and the BC Government to name a
few. Built innovation capacity in several organizations that resulted
in the creation of new products, services and experiences. In charge
of setting companys vision, marketing strategy and operational
direction. Developed key partnerships and accounts including
sectors in SMB, government (federal and municipal) and education.
Chief Innovation Officer/CEO
Envisioning Labs, 2013-Present
Oscar Malpica
Launched the first Innovation Lab for 8,000+ employees distributed
worldwide in the Customer Service & Support Division. Fostered
partnerships with senior leadership and led a lean team of specialists
tasked with spearheading innovation and production of proof of
concepts under a fast-fail mandate. Produced several firsts in our
division including automated bots for support and envisioning
futures videos.
Project Manager - Innovation Lead
Microsoft, 2010-2013
EXPERIENCE
Established the first innovation labs community in Metro Vancouver;
grew membership from 12 to 1,300+ in two years. Hosted bi-weekly
tech talks, innovation workshops and hackathons on a wide range of
emerging technology topics from financial engineering, to drones,
to cloud computing, to social innovation. Secured partnerships with
large multinationals, municipal governments, local startups, maker
labs and co-working spaces.
Founder/Lead
Vancouver Innovation Labs, 2013-Present
 Fifteen years of experience establishing, growing and
managing high-impact innovation hubs for large
organizations
 Proficient connector of ideas, people and resources
 Partnership builder with municipal, provincial and
federal governments, universities and top 500 companies
 Portfolio of innovations range from emerging
technology applications to social development programs
IN A NUTSHELL
INNOVATION STRATEGIST
oscar_malpica@hotmail.com | +1 (604) 362-2170 | twitter: z0pht
2006-1644 Nelson St., Vancouver BC, V6G 2Y9
INNOVATION
PROJECT
SHOWCASE
Service Design
City of Vancouver: 
Public Desk Improvement
Communication Hub
Public Trust & Engagement
City of Vancouver:
Envisioning Vancouver 2025
Social Innovation
BC Ministry of Social 
Development & Innovation:
Business model targeting
underemployment in new
immigrants
Financial Engineering
Hedge algorithm for global
warming mitigation
Augmented Reality
AR application for tourism
Cloud Computing
Online prototyping tool for luxury
brands
Artificial Intelligence
Chat bots for customer support
Mobile Applications
Android Apps for hospitality
Windows apps for customer support
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Oscar Malpica oscar_malpica@hotmail.com | +1 (604) 362-2170 | @z0phtINNOVATION STRATEGIST
EXPERIENCE (Contd)
Assisted the Chamber's Executive Director to set up a 5-year digital
strategy that increased membership in 40% and ad revenue in 10%.
Responsibilities involved the coordination and production of original
content from independent contributors, the creation of a robust
social media presence, editorial overview of the online magazine and
production of monthly video profiles.
Digital Innovation Consultant
Canadian Chamber of Commerce (Shanghai), 2009-2010
Norske Skog is the worlds leading producer of newsprint and
magazine paper with operations around the globe. I was involved in
developing and implementing business support projects for
marketing, business intelligence and corporate communications
across all business units in the Greater China subsidiary. Reported to
Strategy VP and led initiatives for customer segmentation and
market research.
Project Manager
Norske Skog ASA, 2005-2009
Provided innovation consulting, business strategy and online
marketing services to diverse clients across several industries
including multinational companies, non-governmental organizations
and startups. Clients included: WWF, UN Volunteers, HTC Group &
Wilh Wilhelmsen Global Maritime Industry Group.
Innovation/Business Consultant
Independent Contractor, 2003-2005
LINKS
Program: Crowdsourced Innovation
http://envisioninglabs.com/testtube
Community: Vancouver Innovation Labs
http://ow.ly/vRFy308MJpZ
Sample Project: Envisioning Vancouver 2025
http://ow.ly/VHDO303rFoI
Tech Trends Magazine 
Think Innovation
http://ow.ly/u6Oc301gjeV
EXTRA
Enjoys portrait and
travel photography
Volunteer at the 
West End Community
Policing Centre in
Vancouver
Crossfit practitioner
EDUCATION
Masters of Applied Science
University of Toronto, 2002
BSc. Chemical Engineering
Orizaba Institute of Technology,
Mexico, 1998
Diploma 
Technology Growth Strategies
British Columbia 
Institute of Technology, 2014
ACHIEVEMENTS
Top 10 finalist in the Small
Business BC Awards 2016 
(out of 699 companies)
Established one of the first
innovation consultancies in
Vancouver. Grew talent pool
from 6 to 32 consultants, and an
innovation community from 20
to 1,300 members in 3 years.
Repositioned a global
manufacturing brand amongst
the top 3 preferred suppliers in
Asia in an ultra competitive
market.
Third prize awarded for Best
in Show, Booth and Marketing
Campaign at the 2007
International Cultural Industry
Fair, Shenzhen China
Established the first
crowdsourced program for
Open Innovation in Microsofts
Customer Service & Support
division, a pioneering initiative
that involved 8,000 employees
and vendors worldwide.

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Oscar Malpica Professional Profile

  • 1. of1 2 Founded and led one of the first innovation consulting firms in Vancouver. Clients included Microsoft, Seaspan, City of Vancouver, University of British Columbia and the BC Government to name a few. Built innovation capacity in several organizations that resulted in the creation of new products, services and experiences. In charge of setting companys vision, marketing strategy and operational direction. Developed key partnerships and accounts including sectors in SMB, government (federal and municipal) and education. Chief Innovation Officer/CEO Envisioning Labs, 2013-Present Oscar Malpica Launched the first Innovation Lab for 8,000+ employees distributed worldwide in the Customer Service & Support Division. Fostered partnerships with senior leadership and led a lean team of specialists tasked with spearheading innovation and production of proof of concepts under a fast-fail mandate. Produced several firsts in our division including automated bots for support and envisioning futures videos. Project Manager - Innovation Lead Microsoft, 2010-2013 EXPERIENCE Established the first innovation labs community in Metro Vancouver; grew membership from 12 to 1,300+ in two years. Hosted bi-weekly tech talks, innovation workshops and hackathons on a wide range of emerging technology topics from financial engineering, to drones, to cloud computing, to social innovation. Secured partnerships with large multinationals, municipal governments, local startups, maker labs and co-working spaces. Founder/Lead Vancouver Innovation Labs, 2013-Present Fifteen years of experience establishing, growing and managing high-impact innovation hubs for large organizations Proficient connector of ideas, people and resources Partnership builder with municipal, provincial and federal governments, universities and top 500 companies Portfolio of innovations range from emerging technology applications to social development programs IN A NUTSHELL INNOVATION STRATEGIST oscar_malpica@hotmail.com | +1 (604) 362-2170 | twitter: z0pht 2006-1644 Nelson St., Vancouver BC, V6G 2Y9 INNOVATION PROJECT SHOWCASE Service Design City of Vancouver: Public Desk Improvement Communication Hub Public Trust & Engagement City of Vancouver: Envisioning Vancouver 2025 Social Innovation BC Ministry of Social Development & Innovation: Business model targeting underemployment in new immigrants Financial Engineering Hedge algorithm for global warming mitigation Augmented Reality AR application for tourism Cloud Computing Online prototyping tool for luxury brands Artificial Intelligence Chat bots for customer support Mobile Applications Android Apps for hospitality Windows apps for customer support
  • 2. of2 2 Oscar Malpica oscar_malpica@hotmail.com | +1 (604) 362-2170 | @z0phtINNOVATION STRATEGIST EXPERIENCE (Contd) Assisted the Chamber's Executive Director to set up a 5-year digital strategy that increased membership in 40% and ad revenue in 10%. Responsibilities involved the coordination and production of original content from independent contributors, the creation of a robust social media presence, editorial overview of the online magazine and production of monthly video profiles. Digital Innovation Consultant Canadian Chamber of Commerce (Shanghai), 2009-2010 Norske Skog is the worlds leading producer of newsprint and magazine paper with operations around the globe. I was involved in developing and implementing business support projects for marketing, business intelligence and corporate communications across all business units in the Greater China subsidiary. Reported to Strategy VP and led initiatives for customer segmentation and market research. Project Manager Norske Skog ASA, 2005-2009 Provided innovation consulting, business strategy and online marketing services to diverse clients across several industries including multinational companies, non-governmental organizations and startups. Clients included: WWF, UN Volunteers, HTC Group & Wilh Wilhelmsen Global Maritime Industry Group. Innovation/Business Consultant Independent Contractor, 2003-2005 LINKS Program: Crowdsourced Innovation http://envisioninglabs.com/testtube Community: Vancouver Innovation Labs http://ow.ly/vRFy308MJpZ Sample Project: Envisioning Vancouver 2025 http://ow.ly/VHDO303rFoI Tech Trends Magazine Think Innovation http://ow.ly/u6Oc301gjeV EXTRA Enjoys portrait and travel photography Volunteer at the West End Community Policing Centre in Vancouver Crossfit practitioner EDUCATION Masters of Applied Science University of Toronto, 2002 BSc. Chemical Engineering Orizaba Institute of Technology, Mexico, 1998 Diploma Technology Growth Strategies British Columbia Institute of Technology, 2014 ACHIEVEMENTS Top 10 finalist in the Small Business BC Awards 2016 (out of 699 companies) Established one of the first innovation consultancies in Vancouver. Grew talent pool from 6 to 32 consultants, and an innovation community from 20 to 1,300 members in 3 years. Repositioned a global manufacturing brand amongst the top 3 preferred suppliers in Asia in an ultra competitive market. Third prize awarded for Best in Show, Booth and Marketing Campaign at the 2007 International Cultural Industry Fair, Shenzhen China Established the first crowdsourced program for Open Innovation in Microsofts Customer Service & Support division, a pioneering initiative that involved 8,000 employees and vendors worldwide.