Zara has experience in B2B and B2C marketing and as she has a background in public relations, she blends PR into her marketing strategies. Zara started her marketing career at The Mezzanine Group, a marketing agency in downtown Toronto.
Zara specializes in digital marketing, using content and social media to drive traffic and lead generation. She is also very adept at using and analyzing data from marketing research software such as Qualtrics, SPSS, Sawtooth Software, dtSearch and BrandMapsTM.
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