Personal Information
Organization / Workplace
Slovenia Slovenia
Occupation
partner at VALICON, Marketing Consulting & Research
Industry
Advertising / Marketing / PR
Website
http://www.valicon.netAbout
Branding & analytics expert, constructing bridges between hard & soft, big & small
Specialties:
BRANDING AS THE CORE OF EVERY BUSINESS
brand identity & architecture, brand vision using brand archetypes, brand equity & valuation
MARKETING = BUSINESS STRATEGY
segmentation, positioning, innovation, pricing, marketing research
CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE
analytical CRM, profiling, data-fusion, marketing automation, network analysis,
NEWMR SURVEY METHODOLOGY
consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler
One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...
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