The question I get asked the most is, 鈥淗ow did you go from studying neuroscience to doing marketing?鈥�
The answer is very simple: I am fascinated by people. In neuroscience and psychology, I get to understand and analyze the human psyche on a fundamental level. During my studies, I had the opportunities to participate in business psychology researches, where I became very interested the mind of a customer. To gain my business acumen, I pursued a master鈥檚 degree in business management.
Today, as a marketer, I interact with customers to gain insights on their thinking and decision-making process. Drawing conclusions from these insights, I develop strategic marketing plans tailored...
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