My focus has been both in academic research and industrial work . This allows me to disseminate knowledge and to make contributions in the field of creative industry. I have developed numerous creative operations which focused on corporate communications specialization. These include collaborations with multinational corporations such as McDonald鈥檚 corporation, Lafarge Cement, Servier, Leo Burnett, DDB and Saatchi & Saatchi Arachnid. My research includes innovation management related to virtual reality (VR) and augmented reality (AR). I specialize in conventional creative advertising and front-end interactive design. In fact, producing compelling user experience (UX) is my main interest.
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