We are a Canadian-based marketing strategy and communications company that believes the number one strategy of high performance brands is differentiation. Our research, strategy, creative, communications and digital professionals increase the brand performance and profitability of our category-leading domestic and international clients in the B2B, B2C and not-for-profit sectors. To find out more about how we inspire differentâ„¢, visit us at 5thbusiness.com, or follow us on Twitter: @5th_business.