Sportobuddy is a platform for all sports that aims to expand its audience and engagement. It proposes adding new sports like frisbee, card games like poker and rummy, pet races, robotics tournaments, adventure races, esports and competitions targeted at corporations, celebrities, residential societies, and specially-abled people. An extensive marketing strategy is outlined using influencer marketing, social media, videos, search engine optimization, and merchandise to promote the app and drive installations.