2013 Carbonite¾€ÉÏ×÷˜IÜ›ów--°ëÄê¶ÈÆ·ÅÆÐÐäNÓ‹®‹Irene Yang
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This document provides a marketing and communications plan for Convene, a cloud-based collaboration tool. The plan includes objectives to increase website visits and downloads. It outlines tactics like search engine optimization, social media, guerrilla marketing, trade shows, and online events from July to December. The budget allocates $44,545 across these initiatives, with the largest expenses being an online event ($15,680) and a trade show booth ($2,492).