Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Marketing Analytics at Intuit
Industry
Technology / Software / Internet
About
Marketing Analytics professional and a SAS certified advanced programmer, with over 6 years of experience in the field of Marketing, Analytics and Strategy, in Technology and Financial Services industries.
Qualities:
* Build higher-level business insights on cause-and-effect, and measure/forecast progress of various efforts against goals to drive social media strategy
* Experienced with and passionate about using data to drive strategy and product recommendations
* Present insights and recommendations for action to marketing/product leadership teams by creating dashboards that explain what happened and why
* Marketing Automation, Marketing Strategy, Segmentation, Budgeting, A/B Testing
*...
Contact Details
Tags
sas
logistic regression
regression analysis
marketing analytics
marketing
social media strategy
target customer
facebook
analytics
twitter
database marketing
sas enterprise miner
target market
data mining
enterprise miner
chaid
decision tree
roc
data analysis
social media
predictive modeling
statistics
outlier analysis
sas macro
crm
sql
proc sql
sas/sql
branding
measurement
arrays
marketing communications
marketing channels
seo
marketing strategy
interaction terms
pruned chaid
prior probabilities
neural network
c4.5
cart
predictive modelling
loan approval
risk
credit
fitness
secondary research
primary research
survey design
online survey
open ended questions
questionnaire
quantitative
qualitative
market research
social media analytics
swot
competitive analysis
blog
instagram
pinterest
toffee talk
content narrative
roc curve
lift chart
integrated marketing communications
integrated marketing
See more
Users following Akanksha Jain