I am the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. The book has been published by Wiley/Sybex in April 2008.
At IBM, I work in the Enterprise Marketing Management product team with focus on IBM's digital analytics and marketing optimization solutions. These solutions combine some of the best capabilities from IBM Unica and Coremetrics.
For more info see my blog @ http://multichannelmetrics.com,
Contact Details
Tags
practitioner web analyticscross-channel marketingmultichannel marketingmetricsnetinsightweb analyticssocial media marketingunica
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
