The Science of Getting More Respect for Your B2B Technology Products/Services
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In B2B tech marketing it's not enough to just "get your name out there." You also need to differentiate and build RESPECT for your products/services in the target audience. And most tech B2B marketing doesn't do a very good job of that. Here's a more intelligent, more effective way of marketing tech products and getting more sales.
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The Science of Getting More Respect for Your B2B Technology Products/Services
- 1. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM The Science of Getting Tech Respect: ! Al Shultz! President / Creative Director! Al Shultz Advertising! Smarter Marketing That Boosts Sales and Market Share " For B2B Technology Companies !
- 2. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 2! First, we need to recognize one unpleasant little secret:" Most of todays B2B tech marketing actually accomplishes very little! ! Most does NOT get serious attention from tech professionals! ! Most is NOT seriously believed! ! Most does NOT really change buying behavior! ! Unfortunately, most of it is a waste of time, effort and money! ! And mostly, thats because its been badly done!
- 3. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 3! But the good news is" If done intelligently, B2B tech marketing can be extremely effective! ! It CAN get very serious attention from technology professionals! ! It CAN build serious credibility! ! It CAN change buying behavior signi鍖cantly! ! It CAN de鍖nitely be the most powerful weapon in your selling arsenal! ! But only if one understands some basic but little-known principles!
- 4. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 4! Shultz Principle #1:" The real challenge for most B2B tech marketers is how to gain respect! ! Just getting your name out there is not enough! ! Even after they learn about a new vendor, most companies will continue " to buy from their current tried and true vendor! ! Unless they see something notably different and valuable in the new guy! ! That something special is the beginning of your getting their respect! ! So, establishing how you are different is the all-important 鍖rst step!
- 5. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 5! Yet most B2B tech marketing efforts do not gain respect " And heres why they usually fail! ! They tell their own story but dont differentiate from the competition! ! They make broad claims but dont give enough reason to believe! ! They talk in generalities but dont provide convincing speci鍖cs! ! They list features and data but dont drive home a bottom-line point! ! Which is why most B2B tech marketing is ignored as generic and pointless!
- 6. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 6! Shultz Principle #2:" We build respect by differentiating you and making sense! ! By focusing on what makes you special and one-of-a-kind! ! By distinguishing you from the competition! ! By eliminating everything thats weak, generic or 鍖uffy! ! By distilling down to the most essential and convincing information! ! By supporting the central message with clear and simple logic " the kind that tech professionals respect and believe!
- 7. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 7! Shultz Principle #3:" We also win respect by the way we convey the message! ! By making it interesting, compelling and very important! ! By making it notably attractive and professional! ! By making it stand out as one-of-a-kind! ! By making it ring true! ! Integrating all the above is the Shultz science of tech marketing!
- 8. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 8! And heres the bottom line:" The Shultz brand of tech respect turbo-charges your sales! ! Getting you greater attention across the industry! ! Giving you clearer differentiation from the competition ! ! Making you the top-of-mind choice whenever customers have a need! ! Getting you more requests for quotes! ! Giving you preferred-vendor position in competitive run-offs! ! Helping you close sales more quickly and easily! ! Building your total sales, market share and pro鍖tability!!
- 9. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 9! But remember, everything hinges on knowing how to do it right." This agency knows how! ! In 30+ years of tech marketing focus weve turned it into a science! ! Delivering B2B marketing exclusively for technology companies! ! Serving clients large and small, in a spectrum of technologies! ! Across the country and around the world! ! Taking care of all types of B2B marketing needs!
- 10. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 10! Covering the full spectrum of B2B marketing efforts! ! Product push, corporate branding, positioning, strategy development! ! Online and print advertising! ! Websites, email, direct mail, brochures, collateral! ! Tradeshows, PR, logos and virtually everything else! ! Handling everything, from concept to creative to production! ! As much or as little as you might need!
- 11. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 11! Plus, we make it a simple, easy turnkey process " taking responsibility for everything, start to 鍖nish! ! Developing the smartest competitive strategy! ! Developing the strongest creative concepts! ! Handling all the writing and design! ! Getting all the necessary photos, graphics, etc.! ! Putting it all together to look professional and fantastic! ! Getting it printed or online or wherever else it needs to be! ! Making sure everything is done right all the way through!
- 12. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 12! And weve worked in a broad range of technologies " So, chances are, we can handle yours, too!! ! From semiconductor equipment to gas analysis! ! From analytical labs to contract manufacturing! ! From biomed equipment to solar systems! ! From photonics to chemicals to ICs! ! And a great deal in between!
- 13. AL SHULTZ ADVERTISING | 1346 THE ALAMEDA, #7140 | SAN JOSE, CA 95126 | (408) 289-9555 | WWW.ALSHULTZ.COM 13! The science of getting tech respect is what makes our marketing effective. " To learn more about it! ! Go to the Al Shultz Advertising website at www.alshultz.com ! ! Or just contact Al directly! ! !Call: 408-289-9555! ! !Or email: al@alshultz.com! ! !! ! !And lets talk about your marketing opportunities!!