People want every moment of their lives to count for something. My core responsibility as a brand strategist is to support brands taking their cues from this wish to help them retain relevance and create value in the 21st century.
Curiosity spotter, attentive listener and chameleon-like person, I help brands and companies to empathize with their audience and to state their problems by looking at the big picture with a fresh perspective.
From a marketing background with a strong interest in behavioural economics, design thinking and consumer psychology, I consider no stone has to be left unturned when it comes to uncover compelling insights and to have a positive impact in peoples' live...
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