Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Innovative Data Analytics Practitioner ♕ Data Storyteller ♦ World Traveler ♦ Making the Impossible Possible
Industry
Technology / Software / Internet
About
Speaker: Market Mix Modeling, 5th Global big Data Conference, (2017), Santa Clara (https://goo.gl/mCDAKV)
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Hands-on analytics professional with 7+ years of experience in Marketing Analytics, Customer Growth, Sales Funnel Analytics, , Segmentation, Pricing, etc., in the B2B and B2C domains leading analytics projects in Online Retail, Finance and Managed Marketplaces verticals having strong skills in: Tableau, R, Google Analytics, SQL, Excel, Machine Learning and Big Data. Used analytical modeling to achieve $XX M in savings and a conversion rate increase by 7.5%
Churn Analysis, Forecasting, Sales Funnel Analysis, Lifetime Value Analysis , Statistical Modeling, Multi-Variate Regr...
Contact Details
Tags
market mix modeling
channel attribution
customer segmentation
churn analysis
forecasting
campaign analysis
market mix modeling: log-linear regression model
media mix optimization
data imputation
tableau public
yelp dataset challenge
yelp restaurant data
yelp review data
analytics
marketing analytics
digital marketing
google analytics
free workshop
hands-on google analytics workshop
small businesses
attribution
adstock (carryover effect)
dummy variables in market mix models
seasonality in market mix models
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